Conversion and Funnel Optimization Specialist

Our client, a regulated online brokerage firm, prides itself on bridging global financial markets. They seek a Conversion and Funnel Optimization Specialist in Limassol.

Main Responsibilities:

• Analyze website traffic, user engagement, and conversion data to identify areas for improvement.
• Conduct thorough audits of marketing funnels, landing pages, and conversion paths to identify opportunities for optimization.
• Develop and implement A/B and multivariate tests to experiment with different variations of messaging, design, and user flows.
• Collaborate with cross-functional teams to implement optimization strategies and solutions.
• Utilize web analytics tools to track and measure key performance indicators.
• Optimize landing pages, forms, checkout processes, and other conversion points to reduce friction and improve usability.
• Conduct user research, surveys, and usability testing to gain insights into user behavior and preferences.
• Develop and maintain a testing roadmap and prioritization framework to guide optimization efforts.
• Stay updated on industry trends, best practices, and emerging technologies in conversion rate optimization, UX design, and digital marketing.

Candidate Profile:

• Bachelor's degree in Marketing, Business, Psychology, Computer Science, or related field.
• 3+ years of experience in conversion rate optimization, digital marketing, or user experience design.
• Proficiency in web analytics tools, A/B testing platforms, and data analysis techniques.
• Strong understanding of conversion optimization principles, methodologies, and best practices.
• Experience with HTML, CSS, JavaScript, and front-end development frameworks is a plus.
• Excellent analytical skills and attention to detail.
• Creative thinking and problem-solving abilities.