Global B2C PR Lead

5 days ago

Limassol, Limassol, Cyprus Parimatch Full time €30,000 - €60,000 per year

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are hiring a B2C PR Manager to oversee our global media presence, manage external communications and strengthen the brand's reputation across key markets.

Key Responsibilities

  • Develop and implement global B2C PR strategy that strengthens brand trust, credibility and relevance across priority markets.
  • Identify high-impact PR opportunities that support measurable brand and business objectives.
  • Build and manage relationships with key media in sports, business, tech, crypto and iGaming.
  • Manage proactive and reactive communication, including issue handling and reputation risk.
  • Develop clear business-driven materials such as expert commentary, executive messages, data insights and long-form articles
  • Lead interviews, thought leadership pieces, reports and multi-market PR content.
  • Develop and execute non-standard PR stunts that cut through category noise and drive strong earned media impact.
  • Manage PR agencies with defined KPIs, quality control and regular performance reviews.
  • Align communication with Marketing, Sponsorship, VIP, Product and Influencer teams to ensure unified messaging across regions.
  • Maintain structured PR processes for planning, tracking, reporting and evaluation.
  • Monitor market trends, competitor communication and regulatory changes to adjust PR priorities.

Key Requirements

  • Proven experience in PR or communications within competitive, high-regulation industries (iGaming, fintech, crypto, tech or sports).
  • A strong existing network of trusted PR agencies and media contacts across key regions.
  • Strong understanding of media dynamics, brand reputation drivers and consumer perception.
  • Ability to manage multi-market communication
  • Experience working with high-value media across sports, business, tech and crypto verticals.
  • Solid track record of delivering measurable PR results
  • Ability to manage external agencies with structured KPIs and performance oversight.
  • Strong stakeholder management skills and ability to collaborate across teams and time zones.
  • Comfortable working in a fast-moving, international environment with high expectations.

We care about you:
Vacation:
Reset. Recharge. Come back stronger.

Sick Leave Allowance:
Health is power. We designed the system to support you.

Benefits Model:
Your budget, your rules – spend it where it counts. Day one, it's yours. No waiting, no barriers.

Motivation Bonus System:
We see results. We reward drive. Our bonus system fuels performance and celebrates dedication – because excellence deserves recognition.

Training Balance:
Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.

Team Building:
Stronger together. We connect, compete, and celebrate – great teams don't happen by accident.

Generation Program
: Focused on boosting the potential of children within our families.

Work & Fun Balance:
Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

Taking care of our people is an integral part of
Parimatch
shared values, ensuring a supportive and positive workplace culture.

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