Retention Manager

At
Synrg360
, we are dedicated to empowering businesses through our specialized services in customer support, marketing, and strategic consulting. Our mission is to help you build strong, lasting relationships with your customers, drive your brand's growth, and position your business for long-term success.

With a passion for excellence and a commitment to your success, Synrg360 stands out as a trusted partner in your business journey. Our holistic approach ensures that every aspect of your business, from customer interactions to marketing initiatives and strategic planning, is aligned with your vision and goals. Let us help you unlock your full potential and achieve extraordinary success

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About the rol**

e:Th
e Retention Manage
r is responsible for developing, implementing, and optimizing customer retention strategies across various channels. This is a critical position in driving customer loyalty, maximizing lifetime value (LTV), and reducing churn rates. The Retention Manager works closely with product, marketing, data analytics, and CRM teams to deliver a seamless, engaging, and personalized customer experienc

**e.

Key Responsibilitie**

s: 1. Retention Strategy Developm

• entDevelop and execute a comprehensive retention strategy in the compa
• ny.Leverage customer insights, behavioral data, and market trends to continuously refine retention initiativ
• es.Establish KPIs and performance metrics for retention programs to monitor succe

ss.2. Customer Segmentation and Personalizat

• ionUse advanced segmentation techniques to identify customer cohorts, such as VIPs, high-risk churn clients, and new sign-u
• ps.Implement tailored retention campaigns, including loyalty programs, win-back strategies, and personalized offe
• rs.Collaborate with data teams to leverage AI and machine learning for dynamic personalizati

on.3. Multi-Channel CRM Managem

• entOversee CRM strategy and its execution across email, SMS, in-app notifications, social media, and website content for seamless communicati
• on.Optimize customer journey workflows and automated messaging for improved engageme
• nt.Manage tools and platforms used for CRM campaigns, ensuring effective audience targeting and campaign measureme

nt.4. Promotions and Loyalty Progr

• amsDesign and manage promotions and loyalty programs tailored to our customers, focusing on retention and satisfacti
• on.Measure the ROI and engagement metrics of campaigns, using insights to guide future promotio
• ns.Ensure compliance with leisure regulations specific to promotional activities in the regi

on.5. Data Analysis and Insig

• htsConduct regular analysis of customer behavior, campaign effectiveness, and lifetime value to optimize retention effor
• ts.Develop regular reporting and dashboards to track key metrics, providing insights to senior manageme
• nt.Collaborate with data teams to develop predictive models aimed at identifying at-risk customers for proactive retenti

on.6. Stakeholder Collaboration and Leaders

• hipWork closely with acquisition, product, and customer support teams to ensure a holistic approach to the customer lifecyc
• le.Lead and mentor a team of retention and CRM professionals, fostering a culture of data-driven decision-maki
• ng.Engage with compliance and legal teams to ensure retention strategies align with regulatory requiremen

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Requireme**

• nts:Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a p
• lus.Proven experience in a similar position within the leisure indus
• try.Fluent in French and strong English spoken and written ski
• lls.Strong analytical skills, with experience in customer data analysis, segmentation, and the use of CRM tools (e.g., Salesforce, Optimove, or similar platfor
• ms).Strong problem-solving skills, with a proactive and data-driven approach to customer engagem
• ent.Proficient with data visualization and analytics tools (e.g., Tableau, Power
• BI).Knowledge of responsible practices and leisure regulati
• ons.Exceptional communication and interpersonal skills for cross-functional collaborat

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We o**

• ffer:Health Insu
• ranceLunch Allo
• wancePaid l
• eavesOther benefits as per company benefit

plan