Senior Product Designer

Simple Life
is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit

Simple is looking for a
Senior Product Designer
to join our
Innovation team
. Your work will shape a completely new engaging experience inside the product that aims for a step-change in user retention. This is not an iteration role - you will be working on bold, breakthrough ideas that redefine how people build healthy habits.

As part of a small, highly talented and ambitious cross-functional team, you will have the freedom to experiment, move fast, and see the impact of your work almost immediately. You will help us create delightful, behavior-changing experiences powered by advanced science, AI coaching, and smart gamification - all to deliver real value to millions of users worldwide.

Who you are:

• You see user needs deeply and turn them into simple, meaningful, and emotionally engaging product moments that also drive real business impact;
• You understand how habits form in the real world and design experiences that gently guide users toward lasting behaviour change;
• You thrive as an IC – you love the craft, enjoy untangling complex problems, and bring clarity to messy spaces;
• You move fast, explore boldly, and iterate with intention, treating each concept as a hypothesis to learn from;
• You communicate your ideas with clarity and storytelling, helping others see the possibilities and align around the vision;
• You take ownership – when something feels off, you dive in, fix it, push it forward, and elevate the whole experience.

Key Responsibilities:

• Create and iterate on new engaging product experiences that drive meaningful behaviour change and boost retention;
• Work end to end – from deep problem framing and rapid ideation to polished execution and in-product experiments;
• Collaborate tightly with Product, Engineering, Data, and Science to bring breakthrough concepts to life;
• Use AI and gamification principles as core design tools to craft delightful and motivating user journeys;
• Prototype fast, test often, and apply insights to refine concepts and scale what works;
• Contribute to evolving design practices inside the Innovation team and help keep quality consistently high;
• Leverage the design system, improve it when needed, and push for clarity and coherence in the experience;
• Bring strong critical thinking, user understanding, and market awareness to guide bold product decisions.

What we're looking for:

• A strong candidate has 5+ years of experience working on world-class B2C product;
• Experience with Health & Fitness apps is a nice plus;
• Proficient in leveraging UX research and data analytics to inform and validate design decisions;
• Strong skills in modern mobile product design, with a focus on AI integration and gamification;
• A data-driven mindset with a passion for rapid experimentation and iterative improvement;
• Ability to generate, defend, and present original hypotheses and design solutions with confidence.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
• In-office, remote and hybrid work opportunities;
• Relocation package (Cyprus) - optional;
• The equipment whatever you need to be happy and productive;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Flexible hours. We focus on your results, not how long you spend at your desk.