Brand Marketing Manager

4 days ago

Limassol, Limassol, Cyprus eToro Full time €50,000 - €70,000 per year

eToro is the trading and investing platform that empowers users to invest, share, and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest simply and transparently. We have created an investment platform that is built around collaboration and investor education. On our platform, users can view other investors' portfolios and statistics, and interact with them to exchange ideas, discuss strategies, and benefit from shared knowledge. We have 40 million registered users from 75 countries, and our platform is available in 20 languages. eToro is an innovative, fast-growing business and is listed on Nasdaq in May 2025. We have over 1,500 employees across more than 10 offices around the globe, strategically positioned to serve the needs of users. You can find out more about eToro here.

This is an ideal role for someone with 4-6 years of experience in marketing, with a focus on delivering strategy brand campaigns across various advertising channels and engaging audiences in various regions.

Role Summary:

The Marketing Manager – North & East Europe will lead regional brand marketing strategy across Central Eastern Europe (CEE) and the Nordics.

This role is strategic, data-driven, and requires strong stakeholder management. You will own campaign planning, regional insights, reporting, budgeting, and market-specific strategy—while partnering with our central teams for execution.

You will work closely with teams in Israel, Cyprus, and external partners across Europe to ensure a consistent, high-impact brand presence and audience engagement.

What will you be doing?

Strategy & Market Ownership:

  • Develop and own annual and quarterly brand marketing strategies for North & East Europe, leveraging market data, audience insights, and competitive intelligence.
  • Translate eToro's USPs into market-relevant, performance-driven brand concepts.
  • Lead regional media mix & OOH strategy, ensuring channel selection aligns with audience behavior and brand objectives.

Campaign & Stakeholder Management:

  • Work with the Israel-based central marketing team on campaign execution.
  • Partner cross-functionally with Marketing Operations , Compliance, and PR agencies in supported markets.
  • Manage relationships with external partners including sports sponsorship teams, media vendors, and creative resources.

Analytics & Reporting:

  • Own regional reporting: performance insights, KPI tracking, market performance narratives.
  • Present in the Revenue Forum to senior leadership—delivering compelling slides, insights, and clear strategic recommendations.

Budget Responsibility:

  • Manage multi-million dollar regional budgets.
  • Lead budget planning, pacing, optimization, and financial accuracy.

Market Expertise:

  • Deeply understand regional market drivers, cultural nuances, and audience behaviors.
  • Identify opportunities to strengthen brand awareness and support business growth.
Requirements
  • Strategic thinker with proven ability to build marketing campaigns using data, insights, and competitor analysis.
  • Strong analytical capabilities—ability to interpret marketing data, identify trends, and shape strategy.
  • Exceptional stakeholder management skills; proven success influencing cross-functional teams and external partners.
  • Fluent Greek speaker (big plus).
  • Ideally a background in fin-tech, trading/brokerage, or B2C iGaming.
  • Experience managing regional marketing budgets.
  • Excellent skills using various programs for brand creative, and building presentations.

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