Chief Marketing Officer

We are looking for an experienced CMO with a deep understanding of the iGaming market across CIS and global regions, strong expertise in building marketing strategies, and the ability to effectively scale affiliate and marketing channels. We need a leader who can shape a long-term vision, manage brand growth, and ensure high marketing performance in a dynamic and competitive environment.

Required experience:

• At least 5 years of marketing experience, including 2+ years in senior roles such as CMO, Marketing Director, or Head of Marketing.

• Deep expertise in digital marketing: SEO/SEM, PPC, SMM, affiliate marketing, email/SMS, influencer collaborations, performance campaigns, and A/B testing.

• Strong analytical skills: data interpretation, working with metrics such as CAC, LTV, ROI, and running data-driven decision-making.

• Successful cases of launching and scaling products, including traffic growth and user acquisition.

• Experience with budgeting, strategic planning, long-term marketing strategy development, and forecasting risks and opportunities.

• Ability to integrate processes and teams around business goals and maintain operational efficiency.

• Attention to detail and preference for micro-segmentation.

• Motivated to build processes from scratch while improving existing ones.
  
  

What you will be doing:

• Develop and implement a comprehensive marketing strategy across key channels: SEO, PPC, SMM, affiliate marketing, influencer campaigns and CRM.

• Analyze the iGaming market: competitors, trends, regulatory changes, GEO specifics, and audience behavior.

• Manage and scale affiliate partnerships, including networks and direct affiliates, optimizing payouts, traffic quality, ROI.

• Own CRM and retention strategy: segmentation, automated lifecycle flows, personalization, email/SMS/push campaigns, and LTV growth.

• Collaborate with VIP and customer success teams to enhance loyalty, retention, and ARPU among high-value users.

• Ensure full compliance with advertising regulations, responsible gaming standards, and multi-licensing requirements in all operating regions.

• Develop and execute go-to-market strategies for new GEOs, adapting to local regulations, culture, and acquisition channels.

• Manage the marketing budget and optimize key metrics: CAC, LTV, ROI, retention rate, conversion rate.

• Build, lead, and develop the marketing team: hiring, training, motivation, and establishing a high-performance culture.

• Launch and optimize promo campaigns, bonus systems, and loyalty programs aimed at acquisition and retention.

• Own brand strategy, creative direction, communication guidelines, and market positioning.

• Implement and oversee advanced marketing analytics, attribution models, ROMI calculation, A/B testing, and data-driven decision-making.

• Evaluate, implement, and maintain the MarTech stack (tracking, attribution, automation, analytics, CRM tools).

Benefits:

 Days of recovery: 20 paid vacation day per year and unlimited sick leave days.
 Health: corporate medical insurance, a company psychologist and a Cafeteria of Benefits for personal wellness choices.
 Education: a variety of foreign languages course for you to choose from. Also we are open for your development and you can choose different courses /training for improving your skills.
 Compensation: additional benefits that can be used according to company policy, e.g. paid business trips, international conference opportunities, lunch perks at our offices etc.
 Work Environment: work remotely or from one of our offices in Cyprus, Portugal, Poland, equipped with the equipment you'll need for success.

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