CRM Strategist

HFM is an internationally acclaimed multi -asset broker, deliveringcutting -edge trading tools, platforms, and conditions to traders worldwide. Weare committed to innovation, transparency, and excellence in the financialmarkets. As we continue to expand, we areseeking a results -driven, experienced CRM Strategist to strategise thedevelopment, execution, and optimisation of our automation and customerretention efforts. This role requires a deep understanding of the financialmarkets, customer retention, and regulatory -compliant communication.The CRM Strategist will be responsible for craftingdata -driven, hyper -personalised lifecycle communications that enhance customeracquisition, boost conversion, and promote retention and reactivation. The roleblends technological expertise with analytical skills, demonstrating a strongfocus on strategy and behaviour psychology to enhance customer journeys andmaximise lifetime value (LTV) through multi -channel communications. Your role at HFM: Strategy and Campaign Development:Develop campaign strategies grounded in customer data, data -driven insights, and client lifecycle understanding to support business growth. This includes creating automated workflows, and targeted campaigns.Strategise multi -stage, omni -channel campaigns targeting conversion, retention, reactivation, low activity, onboarding, education, and loyalty objectives.Use behavioural and trading data to personalise communications and enhance message relevance.Design market and region -specific customer journeys tailored to localised client needs.Build dynamic segmentation strategies using trading behaviours, demographics, psychographics, and platform interactions.Leverage dynamic content blocks and conditional logic for deep personalisation. Platform:Demonstrate platform knowledge and technical execution in marketing automation platforms, including Journey Builder, Automation Studio, Email Studio, and Contact Builder.Oversee platform configuration, maintenance, and data to support campaign scalability and compliance.Ensure accuracy of CRM data, compliance with regulatory standards, and campaign scalability.Configure the CRM system, manager user permissions, integrate third -party tools, and troubleshoot issues. Stakeholder collaboration:Partner closely with Content, Design, Product, Sales, and Analytics teams to ensure alignment on messaging, timing, and client insights.Provide strategic recommendations to Marketing and Sales leaders based on CRM intelligence and testing outcomes.Coordinate with Marketing, Sales, and IT teams to ensure CRM systems and initiatives align with overall company goals. Continuous optimisation:Monitor campaign performance closely to identify client actions, drop -off points, and engagement trends based on the reporting.Conduct A.B and multivariate testing on subject lines, journey paths, send times, CTAs, and messaging frameworks.Apply findings to improve campaign ROI and enhance client experience.Continuously optimise these journeys to shorten time -to -vanlue, boost activation rates, and increase client longevity. Analytics and Reporting:Review and maintain dashboards and reports to track CRM campaign performance with clear links to business KPIs.Collaborate closely with the analytics team to identify opportunities for new campaigns, refinements, and strategic growth.Translate complex data into clear, actionable insights tailored for different regions and countries.Requirements5+ years of CRM marketing experience,including at least 3 years in a strategic role within the financial markets, isa must.Extensive experience in the Forexindustry (5+ years), with a deep understanding of client behaviour, regulatoryconsiderations, and industry dynamics, is a must.Bachelor's degree in Marketing,Business, Communications, or a related field (Master's degree is a plus).Proven track record in strategising,developing, executing, and optimising high -performing CRM and lifecyclemarketing campaigns across multiple languages and regulatory environments.Strategic thinker with strongleadership, collaboration, and project management skills, with the ability toalign cross -functional teams around CRM goals.Proficiency in CRM and marketingtechnologies, including automation platforms and BI tools.Data -driven mindset with the ability tointerpret reports and complex data sets and translate them into actionableinsights and personalised strategies to inform decision -making.Excellent communication skills and akeen understanding of behavioural psychology, allowing you to craft messagingthat resonates and converts.Strong attention to detail and organisationalskills with the ability to thrive in a fast -paced, regulated environment.Fluent in English, with excellentwritten and verbal communication skills. Applicants must beeligible or have legal authorization to work in the country where the positionis based.BenefitsHybrid Work Model (up to 2 days working from home).22 days of Annual Leave (reachingup to 30 days per year based on years' service)Comprehensive Health& Life Insurance (from day one)Friday afternoons offin Summer (July &August)Birthday LeaveGym Membership (Larnaca)Referral BonusPaid Time Off forTraining & Education Ready to Kick Offan Exceptional Career?Join HFM and shape your future with a company that values growth, innovation and people.Sounds like you? Let's write the nextchapter together.All Applications will be handled with the strictestconfidentiality.