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PPC Specialist

2 weeks ago

Limassol, Limassol, Cyprus The lemon Consulting Full time €35,000 - €55,000 per year

Position: PPC Specialist

Location: Limassol, Cyprus

Work model: on site (2 days WFH per week, upon passing the probation period)

Employment type: Full-time

Remuneration: base salary.

DUTIES AND RESPONSIBILITIES:

  • Plan, create, and manage PPC campaigns across multiple platforms.
  • Monitor campaign performance in real time and optimize for quality traffic and lead/acquisition goals.
  • Analyze performance data and generate actionable insights through detailed reporting.
  • Collaborate with creative and content teams to request or brief ad assets and materials.
  • Manage campaign budgets, audience targeting, bidding strategies, and run A/B tests to enhance performance.
  • Ensure all campaigns comply with advertising standards and platform-specific regulations.
  • Identify and scale successful campaigns while managing acquisition costs efficiently.

REQUIREMENTS:

  • Native or fluent in English (C1 level), with strong proficiency in both written and spoken communication.
  • Minimum of 3 years experience in PPC or digital performance marketing, preferably in sectors such as finance, tech, or online services.
  • Demonstrated ability to drive high-quality, converting traffic in a digital retail or e-commerce environment.
  • Bachelor's degree in Marketing, Business, Digital Media, Data Analytics, or a related field (Masters degree is a plus).
  • Industry-recognized certifications (e.g., Google Ads, Meta Blueprint) are highly desirable.
  • Strong knowledge of digital advertising tools, platforms, and best practices.
  • Proficiency in campaign performance metrics (e.g., CTR, CPA, ROAS, conversion rates).
  • Excellent analytical skills with the ability to interpret data and make informed decisions quickly.
  • Highly detail-oriented with a strong focus on quality and accuracy.
  • Able to perform under pressure in fast-paced and results-driven environments.
  • Strong communication and teamwork skills to collaborate effectively across department.

BENEFITS:

  • Excellent remuneration package based on experience, skills and performance
  • Be part of a dynamic and creative team with positive and friendly atmosphere
  • Opportunity to work in a fast-paced financial trading environment
  • Exposure to advanced trading infrastructure and systems
  • Supportive and dynamic work environment for professional growth
  • A dynamic and fast-paced work environment focused on innovation and efficiency.