Organic Social Media Manager

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience. 📍

Location:
Limassol, Cyprus (100% On-site) ⏰ Work Mode: Full-time (Remote/Hybrid not available) 🛠️ The Role We are seeking a versatile and proactive Organic Social Media Manager to drive and elevate our global organic social presence across a dynamic portfolio of brands. In this role, you will lead end-to-end social strategy, adapting brand voices and content formats to engage diverse international audiences across shifting market priorities. It is a high-impact opportunity for a creative storyteller who thrives on real-time trend execution, audience building, and multi-brand growth. 🚀 What You’ll Do
• Develop and execute multi-brand content strategies, planning and scheduling high-impact organic posts across Facebook, Instagram, TikTok, YouTube, and X.
• Adapt visuals, copy, and narrative concepts to align with unique brand identities and diverse global market trends.
• Manage multiple posting calendars simultaneously to guarantee consistent, timely, and platform-optimized content delivery.
• Engage global player communities through active moderation, daily channel monitoring, and authentic audience interaction.
• Act as the frontline brand ambassador, swiftly identifying and escalating customer-service-related issues to internal teams.
• Track community sentiment and capitalize on viral, real-time cultural moments to boost organic visibility across markets.
• Conduct competitive benchmarking across the global iGaming landscape to maintain brand distinction and creative leadership.
• Analyze core organic metrics—including reach, engagement, and community growth—to deliver comprehensive performance reports.
• Run iterative A/B tests on creative formats, captions, and publishing schedules to continuously maximize organic reach.
• Collaborate closely with design, brand, and paid social teams to deliver a cohesive 360-degree marketing approach across product launches and campaign pushes. 🎯 What We’re Looking For
• Industry Domain: Proven experience working within the iGaming domain (mandatory requirement).
• Social Media Management: 2+ years of professional experience managing organic social channels across major platforms.
• Language

Skills:
Full fluency in English (mandatory); proficiency in additional languages is a strong advantage.
• Brand Versatility: Demonstrated ability to switch tone, voice, and narrative style seamlessly across distinct brand personas.
• Content & Design Tools: Practical proficiency with basic design and scheduling tools (e.g., Canva, CapCut, Buffer, or Adobe Creative Suite).
• Creative Excellence: Outstanding creative writing and digital storytelling skills tailored for modern social audiences.
• Agility: High adaptability and comfort working in a fast-paced environment with shifting priorities and brand focuses.
• Data Literacy: Analytical mindset capable of converting performance metrics into actionable creative improvements. 💎 Why Join Soft2Bet?
• 24 vacation days
• Private Health Insurance
• Highly competitive executive salary package with performance-driven bonuses
• Full relocation support to the beautiful, tech-forward hub of Limassol, Cyprus
• The autonomy to shape an entire programmatic function and choose cutting-edge tech stacks.
• Collaboration with top-tier international experts in a rapidly expanding creative agency