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Digital Marketing Specialist
2 months ago
As a digital marketing specialist within G.A. Marinou Holdings, you’ll work on a mix of performance marketing and inbound marketing campaigns. This role is a balanced combination of creative content creation and data analytics/visualization.
You’ll be working in a fast-paced environment, where you’ll never be bored. We’re looking for candidates who are excited about change, who are creative and will have the skills required to activate marketing strategies for more than one company at a time. One of the companies you will be working with will be Marinakis Property Developers.
This role is Larnaca-based. You must be able to visit our office at least some of the week.
About us
G.A. Marinou is a group of companies, established in Larnaca over 40 years ago. Our companies include property development, property management, construction and more. When you join our team, you’ll be a part of a tight-knit community who look out for each other and genuinely enjoy working together.
We love to work with diverse minds to bring out the best results. We offer a competitive salary, flexible work hours and a hybrid working environment. Being an equal-opportunity employer, we encourage candidates from all backgrounds to apply.
Objectives of this role
- To help develop and implement digital marketing strategies aligning with the company’s goals.
- Understand the target audience, identify marketing and growth opportunities and develop targeted content and campaigns.
- Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
- Measure and analyse campaigns’ success using data and analytics tools.
- Increase lead generation through marketing strategies developed by team leaders.
Your responsibilities
- Understand how creative elements perform for each unique marketing goal (traffic, conversions, and engagement).
- Track and analyse metrics, revenue and paid ad initiatives monthly.
- Stay up to date with digital marketing trends and new technologies and make recommendations for how the company can stay ahead of the curve.
- Copywriting and designing marketing and sales assets
- Designing and publishing social media posts
- Activating existing strategies, while finding ways to enhance and improve daily activities.
Required skills and qualifications
- A bachelor’s degree in Communications, English, Visual Design, Marketing, Business, New Media or Public Relations.
- 2+ years of demonstrable experience in marketing or digital marketing roles.
- Knowledge of tools like WordPress, Trello, Slack, Canva, and Figma,
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Innovative thinker with a keen eye for detail and identifying trends.
- Strong interpersonal, verbal and written communication skills in English and Greek.
- Ability to multitask and stay organised – time-management skills are very important.
- Familiarity with marketing analytics tools like Google Analytics
Benefits of working at G.A. Marinou
- Opportunities for career progression
- Working with a team of experienced professionals
- Competitive salary with performance bonus scheme
- Paid vacation days and sick leave
- Social Benefits (provident fund) for FTE
- All needed equipment