Marketing Officer
1 month ago
- Creation and management of email marketing campaigns
- Developing appealing and target group-specific email content
- Segmentation and management of email lists
- Carrying out A/B tests to optimise subject lines, content and sending times
- Analysing and reporting on the performance of email campaigns
- Maintaining and updating the email database
- Creating and implementing Instagram marketing strategies
- Creating and publishing engaging and relevant content on Instagram
- Interacting with the Instagram community and building engagement
- Analysing and reporting on the performance of Instagram posts and campaigns
- Monitoring trends and competition on Instagram
- Collaborating with the design team to create visual content
- Developing strategies to increase the number of followers and engagement CANDIDATE PROFILE
- Completed training or studies in marketing, communication or a comparable qualification
- Experience in email marketing and creating email campaigns
- Sound knowledge of the use of email marketing tools (e.g. MailChimp, HubSpot, etc.)
- Experience in Instagram marketing and content creation for social media
- Creativity and a good sense of visual aesthetics
- Analytical skills and experience in reporting and analysing marketing campaigns
- Good knowledge of current trends and best practices in email and Instagram marketing
- Ability to work in a team, initiative and a structured way of working
- Good written and spoken German and English skills Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to. To apply for this position, please email your CV to Hayley Buckle, quoting the above job reference or call for further information.
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