PPC Specialist

HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are seeking a driven and strategic
PPC Specialist
to join our team.

Your role at HFM:

• Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, and other search platforms.
• Conduct keyword research, audience segmentation, and ad copy testing to maximize CTR and conversions.
• Optimize campaigns daily to achieve target KPIs (CPA, ROAS, Conversion Rate, Registrations, Activations etc).
• Monitor and report on performance, providing insights and actionable recommendations.
• Collaborate with the performance and analytics teams to ensure accurate tracking and attribution.
• Stay up to date with new ad formats, trends, and best practices in paid search and digital marketing.
• Plan and analyse A/B tests to improve key marketing KPIs.

Requirements

• 2+ years of hands-on experience managing PPC campaigns (Google Ads & Bing Ads required).
• BSc/MSc in Marketing, Business, or a related field.
• Use tools such as Google Analytics, Google Ads, Google Keyword Planner and other available tools to deliver insightful performance reports.
• Solid understanding of conversion tracking, attribution, and data-driven decision-making.
• Experience with bidding strategies and campaign optimization.
• Experience in the financial, fintech, or FX services industry is an advantage.
• Excellent verbal and written communication skills in English.
• Ability to manage multiple tasks, prioritise workload, and work efficiently under pressure.
• Strong ability to analyse marketing performance, interpret complex data sets, and provide clear insights.
• Advanced Excel / Google Sheets skills for data analysis and reporting.

Nice to have:

• Google Ads and Microsoft Ads certifications.

Benefits

• Hybrid Work Model (up to 2 days working from home).
• 22 days of Annual Leave (reaching up to 30 days per year based on years' service)
• Comprehensive Health & Life Insurance (from day one)
• Friday afternoons off in Summer (July & August)
• Birthday Leave
• Gym Membership (Larnaca)
• Referral Bonus
• Paid Time Off for Training & Education

Ready to
Kick Off an Exceptional Career?
Join HFM and shape your future with a company that values
growth, innovation and people.
Sounds like you? Let's write the next chapter together.
All Applications will be handled with the strictest confidentiality.