Marketing Analyst

1 week ago

Limassol, Limassol, Cyprus PEOPLEHUNT Full time
Marketing Analyst (iGaming Industry)

Location: Remote (EU time zones preferred)
Contract: Full-time, B2B or employment agreement

About the Role

People Hunt is hiring on behalf of our iGaming client - a rapidly growing international company operating multiple online brands. We're looking for a Marketing Data Analyst who will turn numbers into actionable insights, helping the team optimize traffic acquisition, improve conversion metrics, and drive measurable growth.

This is a great opportunity for a data-driven marketer who understands iGaming performance models and knows how to translate analytics into real impact.

Your Responsibilities

  • Analyze traffic acquisition performance across multiple channels and platforms.

  • Evaluate profitability under different buying models (CPA, RevShare, hybrid).

  • Optimize traffic sources to ensure sustainable and cost-efficient growth.

  • Identify areas to reduce costs and improve ROI and CLV.

  • Prepare regular reports on marketing performance and campaign efficiency.

  • Build and analyze conversion funnels to understand user behavior and identify bottlenecks.

  • Design and interpret A/B tests to validate marketing hypotheses and improve performance.

  • Apply statistical methods (confidence intervals, p-values, regression analysis) to support insights and decisions.

  • Collaborate with marketing and product teams to enhance acquisition strategy and reporting.

What You Bring

  • 1+ year of experience as a Marketing Analyst (iGaming experience required).

  • Strong understanding of marketing KPIs - ROI, CLV, CAC, and related metrics.

  • Hands-on experience with SQL, Power BI, and Excel for data analysis.

  • Knowledge of Python or R for advanced analytics is a plus.

  • Ability to design and analyze A/B tests with statistical rigor.

  • Strong analytical mindset, attention to detail, and critical thinking skills.

  • Comfortable working in a fast-paced, data-driven environment.

  • Basic to Intermediate English proficiency - written communication especially important.

Why Join

  • Impact-first role: your analysis directly shapes marketing budgets and acquisition strategies.

  • Learn from top-tier leaders: work with data-savvy founders and performance experts.

  • Dynamic environment: startup culture, no bureaucracy, quick decision cycles.

  • Real autonomy: freedom to experiment, test, and scale what works.

  • Flexible work setup: core hours (11:00–16:00 CET) and full remote freedom.

  • Respectful work-life balance: flexible day-off policy and results-based work approach.

  • Growth path: expand your analytics and strategy role as the company scales.

How to Apply

If you're ready to apply your analytical skills in a fast-growing iGaming environment, we'd love to hear from you.

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