Senior SEO Specialist

HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are seeking a driven and strategic
Senior SEO Specialist
to join our team.

Your role at HFM:

• Develop and execute effective SEO strategies to increase organic traffic and improve visibility across search engines.
• Develop and executive comprehensive on-page, off-page, and technical SEO strategies for multiple markets.
• Conduct systematic keyword research to uncover new opportunities and collaborate with content teams to optimize content targeting.
• Monitor, analyze, and report on key performance indicators (KPIs) to gauge the success of SEO efforts and identify areas for improvement.
• Develop and implement link-building strategies, coordinating with content writers and outreachers to acquire high-quality backlinks.
• Collaborate with developers, content, and performance marketing teams to ensure SEO best practices are embedded in all channels.
• Perform competitive analysis to understand market trends and adjust strategies accordingly.
• Audit technical SEO aspects of the website, including site performance, taxonomy, and structured data, and work with cross-functional teams to resolve technical issues.
• Oversee technical audits, Core Web Vitals optimization, and structured data implementation.
• Track performance across Google Search Console, GA4, SEMrush/Ahrefs, and prepare monthly growth reports.
• Stay up to date with the latest SEO trends, algorithm updates, and best practices to ensure strategies remain effective.

Requirements

• BSc/BA in Marketing, Business Administration, or related field.
• 5+ years of SEO experience.
• Proven results in competitive niches (e.g. Forex, SaaS, E-commerce, iGaming, Finance, or similar data-driven industries).
• Proficiency in identifying and resolving technical SEO errors, with a solid understanding of HTML, CSS, and JavaScript.
• Experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, and SEMRush.
• Excellent analytical skills and creative thinking, with a strategic and results-oriented approach to SEO.
• Analytical mindset with ability to translate data into action.
• Experience working with cross-functional teams and developers.
• Strong verbal and written communication skills, with fluency in English.
• A team player with a passion for supporting and collaborating with team members.

Applicants must be eligible or have legal authorization to work in the country where the position is based.
Benefits

• Hybrid Work Model (up to 2 days working from home).
• 22 days of Annual Leave (reaching up to 30 days per year based on years' service)
• Comprehensive Health & Life Insurance (from day one)
• Friday afternoons off in Summer (July & August)
• Birthday Leave
• Gym Membership (Larnaca)
• Referral Bonus
• Paid Time Off for Training & Education

Ready to
Kick Off an Exceptional Career?
Join HFM and shape your future with a company that values
growth, innovation and people.
Sounds like you? Let's write the next chapter together.
All Applications will be handled with the strictest confidentiality.