Head of SEM

Our client is a rapidly growing digital services provider with active operations in both Europe and the Americas. Ready to lead, scale, and disrupt? We're looking for a sharp mind and steady handsomeone who thrives in fast-paced environments, brings creativity to the table, and knows how to turn strategy into action.

We are seeking a strategic and results-driven Head of SEM (PPC) to lead the global paid media strategy. This senior role is based in Limassol, Cyprus, and spans multiple international markets, including North America, Europe, and LATAM.

You will be responsible for scaling SEM (PPC) operations, managing a growing in-house team, and driving performance across platforms. Experience in iGaming or Forex is essential, as is an understanding of advanced acquisition tactics across both mainstream and high-competition environments. This includes knowledge of platform policy, compliance regulations, analytical skills, and setting department strategy.

Responsibilities;

• Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UAC
• Build and manage a high-performing team of SEM/PPC managers
• Oversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goals
• Design and execute strategies tailored to each markets regulatory, cultural, and behavioral nuances
• Apply tactics to stay competitive in crowded markets while maintaining platform integrity
• Partner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance
• Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure
• Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys
• Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms
• Educate and upskill internal teams on the latest SEM trends and best practices

Requirements

• 5+ years of Paid Search experience, with at least 2 years in a Head of role
• Mandatory experience in iGaming or Forex sectors
• Proven success managing global campaigns across multiple geographies and platforms
• Deep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques
• Expertise in campaign structure, automation, tracking, attribution, and performance reporting
• Strong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc.
• Excellent communication, leadership, and decision-making skills
• Fluent in English; additional languages are a plus

What is on Offer

• Competitive salary + performance-based bonus
• Relocation support, if needed
• A leadership opportunity in a fast-scaling international company
• Exposure to high-growth, data-driven industries and brands
• A collaborative, open culture and access to cutting-edge tools