Head of Performance Marketing

At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2030 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.

What We Want to Achieve:

Our vision is to discover novel self-serve solutions to the world's greatest health problems, all while adhering to our core values.

We are looking for a Principal or Head of Performance Marketing to join our Reverse Tech remote team. You will play a crucial role in creating and managing effective advertising campaigns on Meta for starters, but also on SEM and other social media ad platforms. 

You'll work closely with senior stakeholders across all Reverse Tech, contributing to our mission of improving lives and changing the world through innovative digital solutions. We are looking for candidates with a holistic understanding of marketing and high ownership, even if they are experts on paid marketing specifically. We expect this role to potentially lead a team in the future.

About the role:

- Plan, execute, and optimize advertising campaigns on advertising platforms using data-driven insights and best practices. Strong experience in meta is required. 

- You will be responsible to unblock new offers by polishing USPs, audiences and creative angles in collaboration with our creative team. 

- You will work closely with our product team to improve the funnel performance, as conversion rate. 

- Monitor and analyze campaign performance in depth, crossing company data (we use Tableau/Hyros) with your own analysis from the advertising platforms to identify opportunities and issues. 

- Research and test new ad formats, features, and audiences to identify opportunities and enhance performance.

Requirements

• 5+ years of experience in a similar role at a digital business, ideally a subscription-based B2C product. Superb ownership and autonomy is a must. 
• We are looking for candidates that drive the business, not passengers. 
• Hands-on experience managing ad campaigns including knowledge of its policies, guidelines, and best practices. 
• Experience finding product market fit in advertising platforms, Meta in particular. 
• Strong analytical and problem-solving skills, with the ability to interpret data and present actionable insights. 
• Knowledge and ideally experience in automation integrations for efficiency. If you use GTPs, Zapier or can write scripts, this is highly valuable. 
• Familiarity with B2C app business metrics and an understanding of how funnels operate. 
• Communication and collaboration skills, with the ability to work effectively in a remote environment. 
• A creative and innovative mindset, with the ability to generate and test new ideas.

Nice to have, but not mandatory:

• Experience in the health & fitness vertical

Our Values:

• Care: We support and stand by our team members in any situation, ensuring that no one is left behind.
• Extreme Ownership: We take responsibility not only for tasks under our direct control but for anything that impacts our mission's success.
• Identification: We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier.
• Communication: We value honesty and direct language, fostering a culture free of politics.
• Performance: We believe in providing full freedom while striving for top-notch performance from everyone.
• Trust: We value the words and qualities of our team members, fostering an environment of trust and respect
  

Benefits

What Our Team Members Get:

• 100% remote and flexible work hours
• Top notch equipment (MacBook Pro or PC, you decide)
• Full-time or freelance opportunities
• Learning from the best, including ex-Googlers and more
• Unlimited growth prospects
• Inclusion in a winning team
• Competitive compensation
• A fun, non-corporate atmosphere

If you're passionate about Marketing, and are ready to join a dynamic, global team, we encourage you to apply. Help us shape the future of health and wellness through technology.

Learn more about us at and apply today to become a key player in our exciting journey.

*This position is offered as a Remote option, reach out to us to evaluate the options according to your location.