PPC Specialist

2 weeks ago

Limassol, Limassol, Cyprus Medier Agency Full time €45,000 - €60,000 per year

Medier isn't just a marketing agency—we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns—we deliver results.

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in.

The Role:

We're looking for a courageous, humble, and motivated person to be part of our growing PPC team. If you're passionate about Google Ads, always chasing the latest paid search trends, and have the data-driven skills to help us dominate the 1st page of search engines in the highly competitive
US and Canadian markets
— we want to hear from you. Let's do some magic together

Responsibilities:

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms for both desktop and mobile apps (e.g. Google Ads, Bing, ASA, UAC, YouTube)
  • Conduct keyword selection and audience targeting
  • Collaborate with other departments (CRM, Developers, BI, etc.)
  • Monitor budgets and adjust bids to improve ROI
  • Track KPIs to assess performance and identify issues
  • Produce reports and dashboards for management
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple markets
  • Identify and mitigate click fraud risks
  • Stay up to date with SEM trends

Requirements:

  • Minimum 1 year of paid search experience in the iGaming industry
  • Proven experience managing PPC campaigns targeting the US and/or Canadian markets
  • Experience in data analysis and reporting
  • Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA) preferred
  • Proficiency with analytics tools (Google Analytics, Tableau, Power BI, etc.)
  • Strong Excel skills (pivot tables, formulas, data analysis)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • Google Ads certification preferred
  • Experience with keyword research, analysis, and optimization tools
  • Fluent in English + another language
  • Proactive and self-motivated