Product Marketing Manager

About Vivid

At Vivid, we're reimagining how individuals and businesses manage money. Our all-in-one app opens up a world of financial possibilities: invest in global stocks, ETFs, and over 150 cryptocurrencies, earn cashback on everyday purchases, and access personalised insights to make the most of your finances—all tailored to your lifestyle.

For businesses, Vivid Business offers a powerful suite of tools, including multi-IBAN accounts, high-interest rates, business cashback, team cards, and seamless accounting integrations to streamline operations.

Our mission? Your success. Everyone deserves the chance to see their finances flourish, and we're dedicated to empowering our customers to make this a reality.

Since our 2020 launch in Germany, Vivid has rapidly expanded across Europe, earning the trust of over 500,000 customers looking for a simpler, smarter way to grow their wealth.
Join us and experience a new way to thrive financially.

Your Profile

• 3+ years of CRM/lifecycle marketing experience with proven success; Braze experience is a plus.
• Excellent English (C1–C2 level). Able to write and proofread English texts for native audiences.
• Analytical approach and familiarity with Tableau, Amplitude, and Google Analytics; SQL is a plus.
• Understanding of EU financial products, investments, and crypto.
• Skilled in cross-functional collaboration with product, design, and compliance teams.
• Strong communicator with the ability to turn complex financial topics into simple, engaging stories.

Why Join Vivid?

• We have a hybrid model in one of our offices or fully remote outside office locations.
• Competitive salary and benefits package (depending on location).
• Real growth prospects, significant responsibility, and the ability to make an immediate impact from day one.
• Participation in our Stock Options Program allows you to share in the company's success.

Enhance your expertise and shape the future of FinTech. Join Vivid's talented team and help us revolutionize how people think about their money About The Role

We're looking for a Product Marketing Manager with a strong interest in financial technologies, including EU banking, investments, and crypto.
In this role, you'll be responsible for planning, executing, and optimizing marketing campaigns that communicate the value of our financial products and new features to both internal audiences and external customers.

Your Mission

• Plan, create, and manage lifecycle and product campaigns across multiple channels (email, push, stories, in-app, landing pages), including segmentation, setup, testing, and analysis.
• Collaborate with product and design teams to deliver clear, user-focused communication around new features and launches.
• Coordinate the full campaign creation process, serving as the main contact for product, CRM, and design stakeholders.
• Partner with legal and compliance to review and approve communications.
• Identify opportunities to increase adoption, engagement, and retention, and support cross-sell and up-sell initiatives.
• Develop and execute go-to-market and feature launch strategies with consistent messaging across channels.
• Create and optimize content and promotional materials for emails, in-app, and web campaigns.
• Monitor results and optimize campaigns using A/B testing and data insights.
• Apply segmentation and lifecycle expertise to design personalized communication flows.

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