UA Marketing Producer

2 weeks ago

Limassol, Cyprus Playrix Full time

Playrix is one of the most successful mobile game development companies in the world. In terms of revenue, we rank among the top 3 in the world and are first among all mobile applications in EMEA. Our games have been installed 2.3 billion times (that's a third of the world's population) and over 30 million people play them every day.

Our marketing team is spread out across many countries, but we're united by a shared goal: to build the best user acquisition system in the world. And that goal trumps any budget considerations.

Playrix is looking for a forward-thinking marketing producer who will improve our user acquisition strategy and lead projects for our user acquisition team at the departmental level. Our top team of professionals, powerful automation and analytics system, and relationships with partners allow us to influence and shape the industry.

Tasks:

  • Developing a user acquisition strategy
  • Studying the algorithms of advertising channels, forming hypotheses, conducting research
  • Analyzing the results of advertising campaigns, meeting KPIs
  • Working in tandem with the creative team and our partners
  • Leading the user acquisition team

Requirements:

  • 5+ years of experience in performance marketing
  • Experience working for a big company
  • Experience managing a traffic procurement team
  • Understanding the functionality of Google Ads, Facebook Ads, and other channels
  • Bachelor's degree in computer science, another technical field, or equivalent experience
  • Fluency in Russian and proficiency in English

Preferred:

  • Experience in game dev
  • Experience with analytical systems (BI, Tableau)
  • Experience working in analytics

What we offer:

Flexibility at work

  • We offer a flexible schedule, and our employees can work from anywhere in the world (except for the Russian Federation and the Republic of Belarus). It doesn't matter to us where or how you do your work — we only evaluate the final results.

Caring for health and well-being

  • We provide voluntary health insurance for employees and their children, and reimburse online sessions with a psychologist.
  • We offer fully paid vacation days and sick leave. In certain circumstances, you can request additional days off.
  • We support leading a healthy lifestyle and reimburse the cost of gym memberships and fitness app subscriptions.

Professional development and education

  • We pay for participation in specialized conferences and courses and hold our own internal conferences.
  • We offer discounts on English language courses and courses for the languages of the countries in which the company operates.

Events and merch

  • We regularly hold offline events like team meetings, big corporate parties, and informal office parties.
  • We also regularly organize fun competitions, quizzes, hackathons, and online fitness challenges.
  • We have a merch store with an internal currency you can use to buy unique gifts. We give out this currency as a gift for significant dates, and you can earn more by participating in events and company activities.
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