Head of SEM

Our client is a rapidly growing digital services provider with active operations in both Europe and the Americas. Ready to lead, scale, and disrupt? We're looking for a sharp mind and steady handsomeone who thrives in fast-paced environments, brings creativity to the table, and knows how to turn strategy into action. We are seeking a strategic and results-driven Head of SEM (PPC) to lead the global paid media strategy. This senior role is based in Limassol, Cyprus, and spans multiple international markets, including North America, Europe, and LATAM. You will be responsible for scaling SEM (PPC) operations, managing a growing in-house team, and driving performance across platforms. Experience in iGaming or Forex is essential, as is an understanding of advanced acquisition tactics across both mainstream and high-competition environments. This includes knowledge of platform policy, compliance regulations, analytical skills, and setting department strategy. Responsibilities; Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UACBuild and manage a high-performing team of SEM/PPC managersOversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goalsDesign and execute strategies tailored to each markets regulatory, cultural, and behavioral nuancesApply tactics to stay competitive in crowded markets while maintaining platform integrityPartner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performanceImplement and oversee analytics, attribution, tracking, and fraud-prevention infrastructureConstantly evaluate and test bidding strategies, creatives, landing pages, and user journeysStay current on industry trends, ad policy updates, and emerging tools, technologies, and platformsEducate and upskill internal teams on the latest SEM trends and best practices Requirements 5+ years of Paid Search experience, with at least 2 years in a Head of roleMandatory experience in iGaming or Forex sectorsProven success managing global campaigns across multiple geographies and platformsDeep understanding of both policy-compliant marketing and more advanced traffic acquisition techniquesExpertise in campaign structure, automation, tracking, attribution, and performance reportingStrong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc.Excellent communication, leadership, and decision-making skillsFluent in English; additional languages are a plus What is on Offer Competitive salary + performance-based bonusRelocation support, if neededA leadership opportunity in a fast-scaling international companyExposure to high-growth, data-driven industries and brandsA collaborative, open culture and access to cutting-edge tools