Email Marketing Specialist

ABOUT OUR COMPANY:

Alchemy Markets
is a regulated FX and CFD brokerage headquartered in Cyprus, providing retail clients worldwide with access to global markets. The Broker offers a suite of services including liquidity solutions, customizable trading platforms and access to global financial instruments and
leads financial innovation, bridging traditional finance with decentralized, tech-driven markets.

We deliver accessible, transparent, and cutting-edge solutions, empowering traders, institutions, and innovators to thrive globally. Our client base is growing rapidly and we are expanding our sales team to capture this growth

JOB DESCRIPTION:

Our team is expanding and we are currently hiring an experienced
Email Marketing Specialist
to join the Marketing Automation Team in our Limassol office The successful candidate will be responsible for creating, managing and optimizing multi-channel email marketing campaigns with an eye for attention to small details.

The role requires a combination of
technical
and
analytical
skills, and a
creative
mind. The candidate will be in charge of creating concepts for campaigns (both marketing and operational), technically executing, analyzing, optimizing and reporting on them.

• Incorporate
  AI tools and methodologies to streamline the design process and enhance outcomes
• Manage automated email workflows, segmentation, and personalized communication strategies.
• Oversee the integration and optimization of CRM tools, ensuring seamless customer interactions.
• Segment email lists based on trader behavior, account status, and lifecycle stages (e.g., new users, active traders, dormant accounts) to deliver personalized content.
• Collaborate with content, design, and product teams to create compelling email campaigns.
• Utilize basic HTML to edit and format email templates, ensuring proper rendering across devices and email clients.
• Optimize email automation to nurture leads, promote new features or products, and maintain ongoing engagement with active traders.
• Conduct A/B testing on subject lines, content, CTA buttons, and send times to identify the best-performing variations.
• Monitor email performance metrics (e.g., open rates, click-through rates, conversion rates, ROI) and adjust campaigns for optimal results.
• Analyze customer behavior (e.g., engagement with educational content, trading activity) and adjust email targeting to improve conversions.
• Develop lifecycle email campaigns (e.g., educational content, loyalty programs, product updates) to build long-term relationships with customers and encourage repeat trading.
• Strong sense of ownership and responsibility.
• Resistant to stress. Self motivated and results oriented

PERSON SPECIFICATION:

• 3-5 years of experience in Email Marketing/ CRM / lifecycle marketing, preferably within the
  Forex/ Financial services/ Fintech
  industry.
• Hands-on experience with CRM platforms and marketing automation tools (e.g., , Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud) and email automation tools.
• Proficiency in basic HTML for editing and troubleshooting email templates.
• Strong analytical skills to assess campaign performance and drive improvements.
• Ability to monitor, analyze, and interpret email campaign data to drive optimizations and improve performance.
• Proven experience managing end-to-end email marketing campaigns, from strategy development to execution and reporting.
• Expertise in email list segmentation, personalization strategies, and targeted campaigns based on customer data.
• Strong interpersonal skills with the ability to work cross-functionally with content, design, and IT teams.

WHAT WE OFFER:

Competitive Remuneration
Package

Flexible
working hours &
hybrid
working schedule

Medical Insurance coverage

Gym, Health & Wellness allowance fee

Parking allowance fee

Loyalty and Birthday rewards,
(including paid time off

Ongoing
Development opportunities

Collaborative, transparent and innovative
work environment

Dynamic
career growth
in a dynamic and fast-growing global company

Modern offices near the seaside and many more

ARE YOU INTERESTED IN JOINING US?

We are very excited to meet you and discuss how you can contribute to the success of the Company We commit to handle all your information with strict confidentiality.