Email Marketing Specialist

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Cyprus.

Who We Are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let's talk about the cool stuff you do at Axi

The Email Marketing Specialist plays a critical role in planning, executing, and optimizing lifecycle communication strategies that engage clients at every stage of their journey. From building multi-channel campaigns (email, push notifications, in-app messaging) to leveraging data and behavioral triggers, this role drives user engagement, retention, and satisfaction through smart, timely, and impactful communication.

Your EDGE Assignment/You Will

Campaign Development & Execution

Create, build, and launch lifecycle campaigns across email, push notifications, and in-app messaging.

Use customer segmentation and behavioral triggers to deliver timely, relevant, and personalized communications.

Monitor and report campaign performance against key KPIs (open rates, CTR, CVR, retention, etc.).

Lifecycle Journey Management

Plan and maintain automated customer journeys to drive onboarding, engagement, conversion, and reactivation.

Define messaging cadence and frameworks for each stage of the user lifecycle.

Optimization & Testing

Run A/B and multivariate tests on message elements and customer journeys to continuously improve campaign performance.

Optimize messages based on timing, user behavior, and campaign results.

Data-Driven Insights

Analyze customer behavior and campaign data to inform and evolve communication strategies.

Work closely with analytics teams to identify trends and gaps in client engagement.

Leverage risk management tools and customer behavior theories to develop smarter communications.

Cross-Functional Collaboration

Collaborate with product, marketing, content, and data teams to align messaging with business goals.

Participate in market research to identify opportunities for communication improvements.

Quality & Innovation

Ensure consistency in tone, style, and branding across all messaging.

Stay up to date on CRM tools, marketing trends, and communication best practices.

Are you the one?

Experience & Tools

2–4 years in CRM, lifecycle marketing, client communications, or related fields.

Hands-on experience with email templates, push notifications, and in-app messaging.

HTML/CSS knowledge for formatting and customizing messages.

Advantageous to have experience with platforms like Braze, Salesforce Marketing Cloud, or similar.

Experience with campaign analytics, testing tools, and automation workflows.

Analytical & Technical Skills

Strong ability to deep dive into customer data to drive strategic communications.

Proficiency in using behavioral and event-based triggers to automate lifecycle journeys.

Understanding of risk management tools, customer retention strategies, and user behavior models.

Soft Skills

Excellent communication and collaboration abilities.

Analytical, detail-oriented, and highly organized.

Self-driven, curious, and passionate about continuous improvement in marketing communication.

Axi's bag of delights

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 21 annual leave days per year, 5 paid study leave days per year, and 1 paid volunteer day per year.
• Health Insurance.
• Hybrid work mode for greater flexibility

Axi's interview journey

• Talent Acquisition Interview (45 minutes)
• Hiring Manager Interview (1 hour)
• Head of Department Interview (30 minutes)

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritise creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.