Regional CRM Manager

19 hours ago

Limassol, Limassol, Cyprus Triskel Consulting Full time €60,000 - €80,000 per year


Our client is a digital services provider operating within the iGaming field. They are now growing their CRM department and seeking to hire a Regional CRM Manager.

Job Summary

We are looking for a Regional CRM Manager to lead our CRM efforts for the Spanish, Swedish, Danish, Polish, Romanian or Swiss/Austrian market. Youll be responsible for designing and executing customer lifecycle strategies to drive engagement, retention, and customer lifetime value. You should have a deep understanding of Nordic customer behavior, iGaming/online entertainment experience, and CRM best practices.

Responsibilities:

  • Develop and manage localized CRM strategies for the Swedish, Danish, Romania, Polish, Swiss/Austrian, market (Email, SMS, push notifications, onsite messaging, etc.)
  • Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
  • Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
  • Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
  • Monitor KPIs such as retention rate, conversion, CLV, and churn and proactively act on insights
  • Ensure all campaigns are compliant with local regulations and responsible gaming practices
  • Act as the main point of contact for all CRM-related initiatives in the specific market

Requirements:

  • 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
  • Fluent English (written and spoken)
  • Strong understanding of the required market and user behavior
  • Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.
  • Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
  • Excellent communication, planning, and organizational skills
  • Self-starter with the ability to work independently in a fast-paced environment

What is on offer?

  • Competitive salary package
  • Opportunity to join a fast-growing, international company
  • Creative freedom and ownership of your market
  • Remote-first culture with flexible working hours
  • Dynamic and collaborative work environment

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