CRM Manager Sweepstakes

1 day ago

Limassol, Limassol, Cyprus Triskel Consulting Full time €60,000 - €120,000 per year


Our client is a digital services provider operating within the iGaming field. They are now growing their CRM department and seeking to hire a Regional CRM Manager.

We are seeking a Regional CRM Manager to lead CRM strategy and execution for sweepstakes across US market. The ideal candidate will bring experience in international CRM management and a strong understanding of diverse customer behaviors and regulatory requirements.

Responsibilities

  • Design and manage localized CRM strategies for sweepstakes project within US market (Email, SMS, push notifications, in-app, and onsite messaging)
  • Own the customer lifecycle and optimize touchpoints across onboarding, engagement, retention, reactivation, and churn prevention
  • Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
  • Work cross-functionally with content, design, product, and analytics teams to deliver effective campaigns
  • Monitor and report on CRM KPIs such as CLV, retention, conversion, and churn and apply data insights to drive performance
  • Ensure CRM campaigns comply with local laws, data privacy regulations, and responsible gaming practices where relevant
  • Serve as the primary CRM contact for all RoW-related markets and initiatives for sweepstakes

Requirements

  • 3+ years of experience in CRM, ideally within iGaming, fintech, or digital entertainment
  • Demonstrated success in managing multi-regional or international CRM programs
  • Must have experience with Sweepstakes in the US market
  • Fluent in English (other languages are a plus, especially Spanish, Portuguese, or Arabic)
  • Strong hands-on experience with CRM platforms such as Braze, Optimove, Salesforce, or similar
  • Excellent analytical skills and experience in segmentation, A/B testing, and campaign optimization
  • Strong communication, collaboration, and project management skills
  • Proactive, adaptable, and comfortable working across varied cultural and market contexts
  • Based in or willing to relocate to Cyprus

What is on offer?

  • Competitive salary and benefits package
  • An opportunity to take ownership of diverse global markets
  • A collaborative and multicultural team environment
  • Fast-growing, innovative company with room for growth and creativity

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