
Media Buyer
15 hours ago
BettingJobs
is partnering with our client, a leading technology brand within the iGaming industry, in their search for a
Media Buyer
based in
Cyprus
.
Key Responsibilities:
- Plan, launch, and manage large-scale Meta ad campaigns with a strong focus on ROI.
- Develop and implement advanced targeting, bidding, and creative testing strategies.
- Analyse campaign performance and optimize through data-driven decisions and A/B testing.
- Set up, track, and troubleshoot Meta pixels, Conversion API, and attribution models to ensure accurate measurement.
- Collaborate with creative teams to refine ad assets for engagement and conversion.
- Scale winning campaigns profitably across multiple geographies, audiences, and funnels.
- Stay informed on platform updates, algorithm changes, and performance marketing best practices.
Requirements:
- 3+ years of proven experience managing and scaling Meta Ads campaigns with measurable ROI.
- Strong technical understanding of tracking, pixel setup, attribution modelling, and audience segmentation.
- Analytical mindset with expertise in data interpretation, reporting, and optimization.
- Proven success in scaling campaigns profitably across different regions or niches.
- Fluent in English (written and spoken).
- Nice to Have: Previous experience in sports betting, iGaming, casino, or other performance-driven industries.
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