Media Buyer

15 hours ago


Limassol, Limassol, Cyprus BettingJobs Full time €40,000 - €80,000 per year

BettingJobs
is partnering with our client, a leading technology brand within the iGaming industry, in their search for a
Media Buyer
based in
Cyprus
.

Key Responsibilities:

  • Plan, launch, and manage large-scale Meta ad campaigns with a strong focus on ROI.
  • Develop and implement advanced targeting, bidding, and creative testing strategies.
  • Analyse campaign performance and optimize through data-driven decisions and A/B testing.
  • Set up, track, and troubleshoot Meta pixels, Conversion API, and attribution models to ensure accurate measurement.
  • Collaborate with creative teams to refine ad assets for engagement and conversion.
  • Scale winning campaigns profitably across multiple geographies, audiences, and funnels.
  • Stay informed on platform updates, algorithm changes, and performance marketing best practices.

Requirements:

  • 3+ years of proven experience managing and scaling Meta Ads campaigns with measurable ROI.
  • Strong technical understanding of tracking, pixel setup, attribution modelling, and audience segmentation.
  • Analytical mindset with expertise in data interpretation, reporting, and optimization.
  • Proven success in scaling campaigns profitably across different regions or niches.
  • Fluent in English (written and spoken).
  • Nice to Have: Previous experience in sports betting, iGaming, casino, or other performance-driven industries.

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