CRM Specialist

HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are looking for a highly skilled
CRM Specialist
with hands-on experience in setting up and executing omnichannel marketing automation campaigns.

You will play a key role in building and optimising data-driven lifecycle journeys that drive client acquisition, activation, retention, and reactivation, ensuring relevance, personalisation, and compliance at every stage.

This role requires extensive experience with marketing automation platforms, strong knowledge of customer data, and a solid understanding of the financial markets, particularly within the Forex industry.

Your role at HFM:
Campaign Development:

• Develop and execute data-driven campaigns aligned with client lifecycle stages and business objectives.
• Plan, manage, and implement the overall CRM strategy.
• Design and build multi-stage, omnichannel journeys focused on conversion, retention, reactivation, onboarding, education, and loyalty.
• Use behavioural and trading data to deliver personalised, contextually relevant communications.
• Localise customer journeys based on market and regional insights.
• Create dynamic segmentation journeys leveraging trading behaviours, demographics, psychographics, and platform interactions.
• Utilise dynamic content and conditional logic for advanced personalisation.

Platform Management:

• Responsible for end-to-end setup and management of journeys using platforms such as Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar.
• Configure, maintain, and optimise CRM platforms and data structures to ensure scalability, accuracy, and compliance.

Collaboration:

• Partner with CRM, Content, Design, Product, and Analytics teams to align messaging, timing, and targeting.

Optimisation and Analysis:

• Monitor and analyse campaign performance, engagement metrics, and user behaviour.
• Conduct A/B and multivariate testing across journeys, content, and messaging to enhance ROI and client experience.
• Continuously optimise lifecycle journeys to reduce time-to-value, increase activation, and strengthen retention.
• Maintain dashboards and performance reports linking CRM activity to business KPIs.

Requirements

• 3+ years of hands-on CRM experience with a proven track record of building and launching omnichannel marketing automation campaigns within the Forex industry.
• Deep understanding of client behaviour, regulatory requirements, and industry dynamics, is a must.
• In-depth knowledge of client lifecycle marketing, personalisation, segmentation, and data-driven CRM strategies.
• Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Solitics, Optimove, etc.).
• Strong analytical and project management skills with the ability to prioritise and manage multiple initiatives in a fast-paced environment.
• Fluency in English is required (additional languages are a plus).
• Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree is a plus).
• Exceptional attention to detail, communication skills, and experience in A/B testing.

Applicants must be eligible or have legal authorization to work in the country where the position is based.
Benefits

• Hybrid Work Model (up to 2 days working from home).
• 22 days of Annual Leave (reaching up to 30 days per year based on years' service)
• Comprehensive Health & Life Insurance (from day one)
• Friday afternoons off in Summer (July & August)
• Birthday Leave
• Gym Membership (Larnaca)
• Referral Bonus
• Paid Time Off for Training & Education

Ready to
Kick Off an Exceptional Career?
Join HFM and shape your future with a company that values
growth, innovation and people.
Sounds like you? Let's write the next chapter together.
All Applications will be handled with the strictest confidentiality.