Senior Email Marketing Manager

1 week ago

Limassol, Limassol, Cyprus CoreStar Full time

CoreStar is a dynamic technology company supporting partners in the fintech and iGaming industries with scalable, high-performance solutions.
Our expert teams bring a startup-driven mindset, focusing on innovation, collaboration, and efficiency in every project.
At CoreStar, you'll have the opportunity to grow your skills, tackle exciting challenges, and directly contribute to impactful products.

Project

As a Senior Email Marketing Manager, you will take ownership of email marketing while also driving multi-channel CRM initiatives across our iGaming verticals (casino, sportbook, etc.). Your mission is to deliver personalized, data-driven customer journeys that increase engagement, retention, and lifetime value (LTV).

This role requires deep expertise in email lifecycle marketing, strong technical skills and understanding of CRM strategies across channels such as push, SMS, onsite messaging, and in-app notifications.

Key Responsibilities:

  • Work together with CRM managers on the marketing strategy to support retention and reactivation goals
  • Expand CRM activities beyond email by managing multi-channel campaigns (push, SMS, in-app, onsite messaging)
  • Collaborate with product, BI and other teams to align campaigns with player insights, promotions, and business objectives
  • Drive automation, triggers, and personalization initiatives to scale and enhance efficiency
  • Monitor and report on KPIs (deliverability, open rates, CTR, conversion, etc.)
  • Lead the creative briefing process (copy, design, templates) ensuring high-quality communications
  • Implement and optimize lifecycle campaigns (welcome/onboarding, reactivation, etc.)

Requirements:

  • 3+ years of email marketing experience, with at least 2 years in a senior role, ideally within iGaming, eCommerce, or digital entertainment
  • Expertise with ESP and CRM platforms (FastTrack, , etc) 
  • Analytical mindset with the ability to interpret data and optimize it based on insights
  • Excellent project management, communication, and collaboration skills
  • Fluency in English
  • Knowledge of bonus mechanics, player lifecycles, and promotional strategies in iGaming
  • Strong understanding of email deliverability, segmentation, automation, and personalization tactics
  • Proven track record of managing high-volume, multi-market multi-channel CRM campaigns

Benefits:

  • 24 working days of paid annual leave 
  • 6 days of paid sick leave  
  • Official employment
  • Medical insurance
  • Coffee zone with fruit & snacks available in the office 
  • Corporate Lunch provided by the company
  • Gym and sports classes 
  • Healthy and friendly work atmosphere  

Join us and be one of the Core Stars

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