Senior CRM Manager

1 day ago

Limassol, Limassol, Cyprus CoreStar Full time

CoreStar is a dynamic technology company supporting partners in the fintech and iGaming industries with scalable, high-performance solutions.
Our expert teams bring a startup-driven mindset, focusing on innovation, collaboration, and efficiency in every project.
At CoreStar, you'll have the opportunity to grow your skills, tackle exciting challenges, and directly contribute to impactful products.

Project

As a Senior CRM Manager, you will be responsible for leading the strategy, execution and optimization of customer retention and engagement initiatives across CRM channels. You will play a key role in building long-term customer loyalty, driving player lifetime value (LTV), and ensuring a personalized, data-driven experience for our players.

This position requires a strong understanding of the iGaming industry, including casino, sportsbook and live gaming products, as well as expertise in segmentation, player journeys, automation, and responsible gaming practices.

Key Responsibilities:

  • Develop global CRM strategy for all product verticals (casino, sportsbook)
  • Lead personalization efforts through segmentation, behavioral triggers, and predictive modeling
  • Monitor, analyze, and report on campaign performance (engagement rates, conversion, churn, etc)
  • Mentor and guide CRM specialists/managers, fostering innovation and best practices
  • Drive automation, testing, and optimization to enhance CRM effectiveness and scalability
  • Collaborate with product, marketing, BI, and other teams to align CRM initiatives with business goals
  • Manage the CRM calendar to ensure timely, relevant, and compliant communications
  • Design, execute and optimize multi-channel campaigns (email, SMS, push, onsite messaging, etc.) to increase engagement and retention

Requirements:

  • 2+ years of CRM experience, experience in a senior/leadership role
  • Knowledge of CRM tools/platforms (FastTrack, , etc).
  • Deep understanding of player lifecycles, bonus mechanics, and gamification strategies
  • Excellent communication and project management skills
  • Fluency in English
  • Data-driven mindset with strong analytical skills
  • Proven track record of driving player retention, reactivation, and engagement
  • Experience in iGaming

Benefits:

  • 24 working days of paid annual leave 
  • 6 days of paid sick leave  
  • Official employment
  • Medical insurance
  • Coffee zone with fruit & snacks available in the office 
  • Corporate Lunch provided by the company
  • Gym and sports classes 
  • Healthy and friendly work atmosphere  

Join us and be one of the Core Stars

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