Head of Product Content

1 day ago


Limassol, Limassol, Cyprus Welltech Full time €60,000 - €80,000 per year


Who Are We?
Welcome to Welltech—where health meets innovation

As a global leader in the Health & Fitness industry, we've crossed over
220 million installs
with life-changing apps, all designed to boost well-being for millions.

Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of
700+ passionate professionals
across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We're looking for a
Head of Product Content
to own and drive the content strategy across our apps.

You will focus on defining how high-quality content drives user outcomes, enhances product value, and supports personalization and growth.

You'll collaborate closely with Product Managers, Content Producers, Design, Marketing, and Data teams to align content direction with product goals, user needs, and commercial objectives.

Key Responsibilities

  • Work with content leads and managers to define and own the content strategy for each product — aligning content with core user journeys, paid marketing, and growth opportunities
  • Partner with Content Production to ensure the right formats, themes, and topics are being created to support product goals
  • Develop and maintain a content taxonomy/framework (e.g., by goal, life stage, ability, etc.) that enables better content discovery, personalization, and testing
  • Collaborate with Product and UX teams to ensure content integrates meaningfully within the product experience
  • Support localization and international expansion through scalable content frameworks
  • Work with Data/Analytics to assess content performance, identify gaps, and optimize for activation, engagement, and retention
  • Champion user-centric content thinking across teams, ensuring we address the needs of diverse audiences (e.g., younger users, different ability levels, varied health goals)
  • Propose and prioritize content-driven product initiatives and expedite content innovation
  • Foster cross-functional alignment on content direction across Product, Content, and Marketing

Required Skills

  • Proven experience in content strategy or product content leadership roles, ideally within wellness, fitness, education, or consumer apps
  • Multimedia and multi-format experience — comfortable creating podcasts, educational articles, or other content packages
  • Strong understanding of how content impacts user behavior and product success
  • Experience working cross-functionally with content creators, product managers, designers, and analysts
  • Systems thinker — able to structure content at scale using taxonomies, metadata, and content models
  • Insightful and user-focused — comfortable interpreting user research and data to inform content direction
  • Excellent communication and collaboration skills
  • Strong project management skills — able to drive initiatives forward across multiple teams without direct authority
  • Experience with A/B testing, personalization, or content recommendation systems is a plus
  • Passion for health, fitness, or wellness is a big bonus

Candidate Journey

Recruiter call → Meet a team member → Skills assessment → Meet the Leadership team


Why You'll Love Being Part of Welltech

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you'll thrive as we learn, evolve, and succeed together
  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact
  • Results-Driven: We're all about achieving meaningful outcomes. It's not just about the effort, but the difference we make every day
  • We Are Well-Makers: Be part of a movement that's creating a healthier, happier world. Together, we make well-being a reality


Check out some of our products:
WalkFit | Yoga-Go | Muscle Booster



  • Limassol, Limassol, Cyprus inDrive Full time €60,000 - €80,000 per year

    inDrive is one of the world's fastest-growing ride-hailing companies — and the international mobility platform built on fairness and transparency. While we've built strong stories around safety, drivers, and regional communications, we now want to bring passengers into the spotlight.We are seeking an experienced Head of CS Content,, Knowledge & Process...

  • Content Executive

    1 day ago


    Limassol, Limassol, Cyprus BettingJobs Full time €35,000 - €45,000 per year

    BettingJobsis currently working with a Greek based iGaming affiliate marketing company. They are expanding their team inLimassolwith the addition of aContent Executive.Responsibilities:Update the website: add/edit pages and articles in the CMS; keep everything accurate and consistent.Work with people: sync with designers, platform partners, and the team so...

  • Content Writer

    1 week ago


    Limassol, Limassol, Cyprus Tauro Markets Full time €35,000 - €45,000 per year

    Who We AreTauro Markets is a dynamic, fast-growing multi-asset investment platform that is redefining industry standards through innovation, cutting-edge technology, and a relentless drive for excellence. Backed by a passionate in-house team, we push boundaries in financial services with impactful research, creative strategy, and bold execution. If you're...

  • Head of Marketing

    1 day ago


    Limassol, Limassol, Cyprus Spiry Full time €45,000 - €90,000 per year

    Title:Head of MarketingCompany:SpiryLocation:Remote (EMEA-friendly time zones; US/EU collaboration)Employment type:Full-timeSeniority:Mid-to-Senior (growth-minded)Reports to:FoundersAbout SpirySpiry builds an ecosystem for creators:Spiry — AI producer for short-form creators (live; early results).Spiry Pro — a B2B tool that decomposes reels/shorts...


  • Limassol Municipality, Limassol, Cyprus SiGMA World Full time €25,000 - €35,000 per year

    Job Title: Digital Content CoordinatorDepartment: TechReports To: Project ManagerLocation: Belgrade, SerbiaEmployment Type: Full-timeAbout SiGMA Group (Sigma Word)Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 250 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila, and India. SiGMA is a...


  • Limassol, Limassol, Cyprus Sumsub Full time €35,000 - €55,000 per year

    Sumsubis a leading full-cycle verification platform that enables scalable compliance.From identity and business verification to ongoing monitoring, our platform adapts to your risk appetite and market demands, ensuring global compliance. Customize analytics and workflows with our no-code interface.With over 4,000 clients across fintech, crypto,...


  • Limassol, Limassol, Cyprus SG Worldwide Full time €45,000 - €55,000 per year

    Job Title: 80% Senior Content Writer / 20% Reporter - RUDepartment: ContentReports To: Head of ContentLocation: Limassol, CyprusEmployment Type: Full-timeAbout SiGMA Group (Sigma Word)Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 250 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila, and...


  • Limassol, Limassol, Cyprus Made of Storm Full time €60,000 - €120,000 per year

    We're seeking aHead of Corporate Legalto lead corporate governance and entity management across multiple jurisdictions. You will head the corporate secretariat, ensure all entities remain compliant, oversee contract governance, guide employment and labor matters, coordinate litigation and disputes, and support financial audits.The role partners closely with...


  • Limassol, Limassol, Cyprus payabl. Full time €45,000 - €75,000 per year

    This role will own the entire marketing processes function — strategy implementation, execution, and everything in between. It exists to bring clarity, structure, and accountability to our marketing efforts, ensuring that campaigns are not only designed but delivered and bring result. The focus is on driving alignment across brand, product marketing,...

  • Head of CRM

    5 days ago


    Limassol, Limassol, Cyprus PEOPLEHUNT Full time €90,000 - €120,000 per year

    Head of CRMLocation: Remote (CIS or Europe preferred)Industry: iGaming / Online CasinoEmployment Type: Full-time About the OpportunityPEOPLE HUNT is partnering with an established, fast-growing B2B iGaming technology company to hire a Head of CRM. This is a strategic leadership role for a CRM expert ready to take ownership of customer lifecycle and...