Head of Marketing
1 week ago
Title:
Head of Marketing
Company:
Spiry
Location:
Remote (EMEA-friendly time zones; US/EU collaboration)
Employment type:
Full-time
Seniority:
Mid-to-Senior (growth-minded)
Reports to:
Founders
About Spiry
Spiry builds an ecosystem for creators:
- Spiry
— AI producer for short-form creators (live; early results). - Spiry Pro
— a B2B tool that decomposes reels/shorts frame-by-frame for deep analysis. - Numi
— fintech for creators (fan payments and digital product distribution).
We're product-led, move fast, keep rituals without bureaucracy, and share learnings openly.
Role Overview
You will own marketing end-to-end across US & EU Tier-1 markets: GTM, positioning, acquisition via content/influencers, retention loops, community, analytics, and team building. You'll manage the current
Head of SMM
and
Influencer Manager
, hire future roles, and work directly with the founders and product.
What you'll do
- Build and scale
go-to-market
for US/EU Tier-1; sharpen positioning and messaging. - Run
acquisition
via content and influencer programs; launch UGC, challenges, and creator collaborations. - Own the
funnel
: acquisition → onboarding → paywall → retention/reactivation; raise D1/D7/D30 and LTV. - Set marketing
OKRs
, manage budgets, track
CAC/LTV/ROMI
; instrument analytics and dashboards. - Lead a
growth roadmap
; drive HADI cycles from hypothesis to scale. - Grow a
creator community
and turn users into ambassadors; produce case studies and stories. - Partner with Product on
onboarding, pricing, paywall, PMM assets
. - Hire, coach, and (when needed) part ways with team members; manage agencies selectively.
Must-have Qualifications
- 3–5+ years in
digital/growth/product marketing
for
B2C SaaS or AI products
. - Proven launches into
US/EU Tier-1
markets. - Hands-on experience with
creator/influencer mechanics
, content funnels, and community-driven growth. - Data-driven operator: cohorts, retention, CAC/LTV, incrementality; able to design strategy
and
execute personally. - Excellent English (Upper-Intermediate+); strong editorial/visual taste; digital-native.
Nice to have
- Early-stage/startup background (pre-A).
- Working knowledge of
Instagram/TikTok
algorithms. - Familiarity with
AI tools
(ChatGPT, Midjourney, Runway, Opus, etc.).
Who thrives here
- Modern, witty, empathetic, and quick.
- Loves short-form, trends, aesthetics, and people.
- Explains complex things simply; inspires through content.
- Proactive, initiative-driven; not bureaucratic.
What we offer
- A chance to
build an international brand from zero
and a repeatable growth system (not one-off campaigns). - Autonomy
and founders' trust; fast cycles and visible impact on product. - Remote format, flexible schedule.
- USD salary
+
equity options (performance-based)
. - Clear path to
CMO
as the function scales. - Test task;
3-month probation
.
How to apply
Send a short note with
2–3 concrete cases
(context → what you did → how you measured). Include links to launches/campaigns/portfolios where relevant. Applications via LinkedIn DM are fine.
Job functions:
Marketing, Growth, Product Marketing, Community, Communications
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