Head of Marketing

21 hours ago

Limassol, Limassol, Cyprus Spiry Full time €45,000 - €90,000 per year

Title:
Head of Marketing

Company:
Spiry

Location:
Remote (EMEA-friendly time zones; US/EU collaboration)

Employment type:
Full-time

Seniority:
Mid-to-Senior (growth-minded)

Reports to:
Founders

About Spiry

Spiry builds an ecosystem for creators:

  • Spiry
    — AI producer for short-form creators (live; early results).
  • Spiry Pro
    — a B2B tool that decomposes reels/shorts frame-by-frame for deep analysis.
  • Numi
    — fintech for creators (fan payments and digital product distribution).

We're product-led, move fast, keep rituals without bureaucracy, and share learnings openly.

Role Overview

You will own marketing end-to-end across US & EU Tier-1 markets: GTM, positioning, acquisition via content/influencers, retention loops, community, analytics, and team building. You'll manage the current
Head of SMM
and
Influencer Manager
, hire future roles, and work directly with the founders and product.

What you'll do

  • Build and scale
    go-to-market
    for US/EU Tier-1; sharpen positioning and messaging.
  • Run
    acquisition
    via content and influencer programs; launch UGC, challenges, and creator collaborations.
  • Own the
    funnel
    : acquisition → onboarding → paywall → retention/reactivation; raise D1/D7/D30 and LTV.
  • Set marketing
    OKRs
    , manage budgets, track
    CAC/LTV/ROMI
    ; instrument analytics and dashboards.
  • Lead a
    growth roadmap
    ; drive HADI cycles from hypothesis to scale.
  • Grow a
    creator community
    and turn users into ambassadors; produce case studies and stories.
  • Partner with Product on
    onboarding, pricing, paywall, PMM assets
    .
  • Hire, coach, and (when needed) part ways with team members; manage agencies selectively.

Must-have Qualifications

  • 3–5+ years in
    digital/growth/product marketing
    for
    B2C SaaS or AI products
    .
  • Proven launches into
    US/EU Tier-1
    markets.
  • Hands-on experience with
    creator/influencer mechanics
    , content funnels, and community-driven growth.
  • Data-driven operator: cohorts, retention, CAC/LTV, incrementality; able to design strategy
    and
    execute personally.
  • Excellent English (Upper-Intermediate+); strong editorial/visual taste; digital-native.

Nice to have

  • Early-stage/startup background (pre-A).
  • Working knowledge of
    Instagram/TikTok
    algorithms.
  • Familiarity with
    AI tools
    (ChatGPT, Midjourney, Runway, Opus, etc.).

Who thrives here

  • Modern, witty, empathetic, and quick.
  • Loves short-form, trends, aesthetics, and people.
  • Explains complex things simply; inspires through content.
  • Proactive, initiative-driven; not bureaucratic.

What we offer

  • A chance to
    build an international brand from zero
    and a repeatable growth system (not one-off campaigns).
  • Autonomy
    and founders' trust; fast cycles and visible impact on product.
  • Remote format, flexible schedule.
  • USD salary
    +
    equity options (performance-based)
    .
  • Clear path to
    CMO
    as the function scales.
  • Test task;
    3-month probation
    .

How to apply

Send a short note with
2–3 concrete cases
(context → what you did → how you measured). Include links to launches/campaigns/portfolios where relevant. Applications via LinkedIn DM are fine.

Job functions:
Marketing, Growth, Product Marketing, Community, Communications

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