PPC Specialist

22 hours ago

Limassol, Limassol, Cyprus Higher Hires Full time €40,000 - €60,000 per year


Employment Type:  Full
Time

Location:  Limassol,
Cyprus

Higher Hires are working with an international financial
services brand with offices around the globe, and are seeking to recruit an
experienced PPC Specialist to assist in their overall SEM campaigns for their
Limassol office.

Key responsibilities of the position:

·
Form effective paid search strategies

·
Launch and optimize various PPC campaigns

·
Oversee multiple accounts on Google Ads and
other programmatic advertising channels

·
Be involved in keyword selection and audience
targeting

·
Monitor budget and adjust bids to gain better
ROI

·
Track KPI's to assess performance and pinpoint
issues

·
Produce reports for management (e.g. dashboards)

·
Write attractive and concise copy for adverts

·
Maintain partnerships with PPC ad platforms and
vendors

·
Keep abreast of PPC and SEM trends

Job requirements and competencies:

·
Proven experience as a PPC Specialist/Google Ads
Expert

·
Experience in advertising retail financial
services is a considerable advantage

·
Experience in data analysis and reporting

·
Familiarity with multiple platforms (e.g. Google
Ads, Facebook Ads) is preferred

·
Working knowledge of analytics tools (Google
Analytics, SEMrush, Google Tag Manager etc)

·
Knowledge of HTML, CCS is an advantage

·
Excellent communication skills

·
Marketing related degree or google certification
is a plus

Benefits:

·
Medical insurance

·
Paid annual leave

·
Low employee turnover

·
Part of a Group with more than 40+ years of experience
in the financial markets


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