Senior Marketing Data Analyst

5 days ago

Limassol, Limassol, Cyprus inDrive Full time €35,000 - €55,000 per year

We are looking for a
Senior Marketing Analyst
to join our
Delivery Hub
team – the business unit responsible for courier delivery services. This is a cross-functional role that requires
a well-rounded marketing analytics professional
with experience across performance, media, and CRM channels. You will evaluate end-to-end campaign effectiveness, identify growth opportunities, and drive decision-making through data.

You will collaborate closely with marketing, product, and operations teams, build comprehensive dashboards, design tests, and ensure that marketing investments deliver measurable impact. Your insights will play a key role in scaling the delivery business.

Responsibilities

  • Evaluate performance of marketing campaigns across media, performance, and CRM channels
  • Build automated reports and dashboards to track channel efficiency, user acquisition, retention, and ROI
  • Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes
  • Contribute to marketing budget planning by forecasting outcomes of proposed initiatives
  • Partner with data engineering and marketing teams to improve data pipelines and ensure data quality
  • Provide actionable recommendations to optimize customer journeys and increase conversion
  • Continuously research and introduce new tools and frameworks to enhance marketing analytics capabilities

Qualifications

  • 3+ years of experience in marketing analytics or growth analytics roles
  • Proven track record working with multi-channel marketing data (media, performance, CRM)
  • Strong SQL and Python skills; proficiency in BI tools (e.g., Power BI, Tableau)
  • Hands-on experience with marketing attribution and campaign tracking tools (e.g., Google Analytics, AppsFlyer, Bloomreach)
  • Solid understanding of statistical analysis, A/B testing, and incrementality measurement
  • Ability to communicate complex findings in a clear, business-friendly way

Conditions & Benefits

  • Stable salary, official employment
  • Health insurance
  • Hybrid work mode and flexible schedule
  • Relocation package offered for candidates from other regions
  • Access to professional counseling services including psychological, financial, and legal support
  • Discount club membership
  • Diverse internal training programs
  • Partially or fully paid additional training courses
  • All necessary work equipment

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