Influencer Marketing Manager
2 weeks ago
At ThinkMarkets, we are on the lookout for a result–oriented Influencer Marketing Manager to join our team in Cyprus. In this role, you will lead the development and implementation of data-driven influencer marketing campaigns. Your responsibilities would include elevating brand awareness, fostering meaningful engagement and driving sales conversions through strategic influencer partnerships.
Responsibilities:
- Develop and execute brand partnerships and influencer strategies aligned with ThinkMarkets' marketing goals, utilizing data-driven approaches to achieve key success metrics.
- Leverage market research and audience insights to identify and cultivate relationships with relevant influencers across various social media platforms such as Instagram, TikTok, and YouTube.
- Oversee influencer partnerships, handling everything from contract negotiation and briefing to ongoing communication and relationship management.
- Craft compelling campaign concepts and briefs for influencers, ensuring clear communication and brand alignment.
- Oversee influencer content creation, guaranteeing adherence to ThinkMarkets' brand messaging and regulatory compliance.
- Use influencer marketing tools to track performance and analyse results and deliver reports highlighting successes and areas for improvement.
- Stay on top of the latest influencer marketing trends, regulations and best practices
- Collaborate closely with internal teams such as creative, content, and compliance to optimize influencer strategies and maximize their impact on ThinkMarkets' marketing objectives.
- 2+ years of experience in influencer marketing, with a proven track record of developing and executing successful campaigns.
- In-depth understanding of influencer marketing metrics and performance measurement.
- Experience using influencer marketing tools for onboarding and management
- Excellent communication, negotiation, and relationship-building skills.
- Strong analytical and problem-solving abilities.
- Prior knowledge of the financial markets industry is a plus.
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