Senior Digital Marketing Strategist

6 days ago

Limassol, Limassol, Cyprus beBee Careers Full time
Job Title: Senior Digital Marketing Strategist

We are seeking an experienced Senior Digital Marketing Strategist to lead our organic search strategy and execution across licensed markets.

Responsibilities:

  • Develop Comprehensive SEO Strategy: Design, execute, and oversee a comprehensive SEO strategy tailored to the unique challenges and opportunities of licensed markets.
  • Collaborate with Cross-Functional Teams: Work closely with marketing, product, content, design, and development teams to align SEO initiatives with broader company objectives.
  • Stakeholder Communication: Regularly update stakeholders on SEO performance metrics, insights, and strategy adjustments. Provide actionable recommendations to improve visibility and traffic.
  • SEO Team Leadership: Take full responsibility for all SEO-related activities, including budget management, forecasting, and ensuring ROI targets are met or exceeded.
  • Cross-Channel Alignment: Align SEO strategies with other marketing channels (e.g., PPC, social media, content marketing) to create cohesive campaigns that maximize overall impact.
  • Team Development: Build, manage, and inspire an internal team of SEO specialists. Mentor and develop team members to ensure continuous professional growth and high performance.
  • External Partnerships: Act as the main point of contact for external agencies and consultants. Ensure deliverables are met and aligned with strategic goals.
  • SEO Best Practices: Ensure all SEO efforts meet the highest standards of on-page, off-page, and technical SEO best practices. Monitor and optimize site architecture, speed, crawlability, and overall performance, including managing SEO for single-page applications (SPAs).

Requirements:

  • Experience: Minimum 5 years of hands-on SEO experience in the iGaming industry.
  • Leadership Experience: At least 3+ years in a managerial role, leading teams and SEO initiatives.
  • Licensed Market Expertise: Proven track record of at least 2 years working with SEO for licensed brands in regulated markets.
  • Comprehensive Knowledge: Comprehensive knowledge of on-page, off-page, and technical SEO.
  • Single-Page Application Expertise: Familiarity with the unique challenges of SEO for single-page applications (SPAs).
  • Data Analysis Skills: Advanced data analysis skills to interpret traffic patterns, keyword performance, and other key metrics.
  • Actionable Recommendations: Ability to perform detailed SEO audits and provide actionable recommendations.
  • Communication Skills: Excellent communication, presentation, and interpersonal skills.
  • Team Leadership: Proven ability to lead, mentor, and motivate a high-performing team.
  • Industry Knowledge: Up-to-date knowledge of the latest search engine algorithms and digital marketing trends.
  • Regulatory Compliance: Familiarity with regulations and compliance requirements in licensed markets.
  • Language Skills: Advanced English and native Ukranian/Russian language proficiency.

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