Digital Marketing Expert: Paid Search Mastery

7 days ago


Limassol, Limassol, Cyprus beBee Careers Full time
PPC Specialist

We are seeking a skilled PPC specialist to join our growing team. As part of our ongoing efforts to dominate highly competitive US and Canadian markets, we need someone passionate about Google Ads, data-driven skills, and a knack for crafting effective paid search strategies.

Key Responsibilities:

  • Participate in the development of comprehensive paid search strategies
  • Leverage keyword selection and audience targeting expertise to drive campaign success
  • Oversee accounts on various search platforms (e.g. Google Ads, Bing, ASA, UAC, YouTube)
  • Maintain close collaboration with other departments (CRM, Developers, BI, etc.)
  • Monitor budgets and adjust bids to optimize ROI
  • Track KPIs to identify performance issues and areas for improvement
  • Create engaging copy for adverts
  • Suggest and develop new campaigns across multiple markets
  • Identify and mitigate click fraud risks
  • Stay up-to-date with SEM trends

Requirements:

  • A minimum of 2 years of paid search experience in the iGaming industry
  • Proven track record of managing PPC campaigns targeting US and/or Canadian markets
  • Strong analytical skills, including experience with data analysis and reporting
  • Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA) preferred
  • Proficiency with analytics tools (Google Analytics, Tableau, Power BI, etc.)
  • Excellent Excel skills, including pivot tables, formulas, and data analysis
  • Analytical thinking and strong math skills
  • Google Ads certification preferred
  • Experience with keyword research, analysis, and optimization tools
  • Fluency in English and another language
  • Self-motivated and proactive individual


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