
Digital Acquisition Specialist
7 days ago
Performance-Driven Media Buyer
We are seeking a highly skilled Media Buyer to drive paid acquisition efforts in Latin America. As a key member of our team, you will be responsible for developing and managing high-performing PPC campaigns across various digital channels.
Responsibilities:
- Develop and execute targeted PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and native platforms.
- Ongoing campaign optimization towards KPIs such as CPL, CPA, ROAS, and ROI.
- Implement localized strategies aligned with regional market behavior, economic trends, and user preferences.
- Conduct audience research and segmentation to tailor messaging for different LATAM countries.
- Collaborate with compliance and legal teams to ensure all ads meet regulatory standards set by financial authorities in each market.
- Coordinate with content and creative teams to develop culturally relevant ad creatives.
- Continuous testing of creatives, landing pages, and targeting strategies for conversion improvement.
- Analyze performance data and provide detailed reporting and actionable insights to stakeholders.
Requirements:
- 2 - 4+ years of experience in PPC/media buying, with a focus on financial services or forex/CFD products.
- Strong command of advertising platforms: Google Ads, Facebook Ads. Programmatic/native/DSP/LinkedIn B2B platforms a big advantage.
- Proven success managing LATAM campaigns in Spanish-speaking markets.
- Knowledge of LATAM advertising regulations, especially within the finance/forex space.
- Excellent communication skills in English; knowledge of Spanish an advantage.
- Experience with lead generation funnels and multi-channel attribution models.
Preferred Qualifications:
- Experience working for a forex, crypto, or fintech company.
- Familiarity with affiliate traffic and media buying via DSPs.
- Google Ads and Meta Blueprint certifications.
- Knowledge of CRM and automation tools.
Benefits:
- Competitive salary based on experience.
- Career development opportunities.
- Opportunity to influence the company's growth in a strategic market.
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