
Chief Customer Engagement Officer
7 days ago
Job Description:
Career OpportunitiesWe are seeking a strategic and results-driven CRM Manager to drive impactful campaigns in a fast-paced environment.
Main Responsibilities- Develop and own the overall strategy for CRM and outbound marketing efforts, including expanding current channels such as push notifications, in-app messaging, and SMS, as well as building CRM efforts via email.
- Translate high-level strategies and goals into clear objectives, key results, and actionable roadmaps for execution.
- Lead end-to-end daily CRM operations, including collaborating with Product and Development teams to assess technical scopes and requirements for project work, campaign creation, and reporting on campaign performance and results.
- Manage CRM campaigns and initiatives, including maintaining status updates on progress, timelines, dependencies, and deliverables.
- Act as the primary communicator with key stakeholders and leadership team members regarding campaign and project progress.
- 5+ years of experience developing lifecycle CRM programs within iGaming industry.
- Proven experience in segmentation, automation strategy, and digital marketing using channels such as email, push notifications, and SMS.
- Extensive experience with CRM automation platforms such as Optimove, Symplify, or similar tools.
- Expertise in translating data analysis into actionable marketing messaging campaigns that improve user behavior, such as retention and churn reduction.
- Demonstrated ability to develop and execute A/B tests to decrease churn, utilizing email, push, and in-app messaging strategies.
- Strong analytical skills with experience in reporting and data visualization tools such as Power BI or Tableau.
- Up-to-date knowledge of innovative tools, platforms, and marketing resources.
- Experience with gambling/betting B2C products is mandatory, and other for high-load marketing experience would be a bonus.
What We Offer
- Work in a dynamic, growing company with global reach.
- Lead high-impact CRM campaigns that engage thousands of players.
- Career growth opportunities in a data-driven, results-oriented environment.
- Competitive salary + performance-based incentives.
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