YouTube Advertising Strategist

2 days ago

Limassol, Limassol, Cyprus beBeeMarketing Full time
Lead Video Marketing Specialist

We are looking for a highly skilled Lead Video Marketing Specialist to join our team. As a key member of our digital marketing department, you will be responsible for driving innovative video marketing strategies across multiple international markets.

About the Role:
  • You will own the strategy, execution, and ongoing optimization of YouTube Ads campaigns, developing and managing full-funnel advertising campaigns using in-stream, bumper, discovery, and video action ads.
  • You will build and refine audience targeting strategies using custom segments, remarketing, affinity, and intent-based targeting.
  • You will collaborate closely with creative and video production teams to guide messaging, visuals, and format selection.
  • You will track and optimize performance metrics including CPV, VTR, CTR, ROAS, CPA, and engagement rates.
  • You will monitor ad placement quality and ensure brand safety and compliance with YouTube policies.
Requirements:
  • Minimum 1 year of hands-on experience with YouTube Ads, ideally in a performance-driven environment.
  • Demonstrated ability to run and optimize global YouTube PPC campaigns across diverse regions.
  • Solid understanding of video advertising funnels and creative strategy.
  • Experience with Google Ads (Video campaigns) and YouTube Studio.
  • Skilled in campaign data analysis using tools like Google Analytics 4, Looker Studio, Power BI, or similar.
  • Strong attention to detail and ability to translate data into actionable insights.
  • Comfortable working with multiple languages, markets, and local compliance standards.
  • Familiarity with video production and creative briefing process.
  • Google Ads Certification (Video) is a plus.
  • Proficient in English; other languages are a strong asset.
  • Proactive, self-motivated, and comfortable working in a fast-paced, performance-oriented team.

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