
Digital Campaign Manager
7 days ago
Job Title:
Paid Acquisition Specialist - LATAM Market
Location: Global
Employment Type: Full-Time
Department: Marketing / Acquisition
- Develop and manage high-performing PPC campaigns targeting LATAM audiences across Google Ads, Meta (Facebook/Instagram), YouTube, and native platforms.
- Optimize campaigns toward KPIs such as CPL, CPA, ROAS, and ROI.
- Implement localized strategies aligned with regional market behavior, economic trends, and user preferences.
- Conduct audience research and segmentation to tailor messaging for different LATAM countries.
- Collaborate with compliance and legal teams to ensure all ads meet regulatory standards set by financial authorities in each market.
- Coordinate with content and creative teams to develop culturally relevant, compelling ad creatives.
- Continuously test creatives, landing pages, and targeting strategies for conversion improvement.
- Analyze performance data and provide detailed reporting and actionable insights to internal stakeholders.
About the Role:
We are seeking a highly skilled Paid Acquisition Specialist to lead our paid acquisition efforts in Latin America. As a key member of our marketing team, you will be responsible for developing and executing high-performing PPC campaigns that drive qualified leads and account sign-ups.
Requirements:
To succeed in this role, you will need:
- At least 24 years of experience in PPC/media buying, with a focus on financial services or forex/CFD products.
- A strong command of advertising platforms: Google Ads, Facebook Ads. Programmatic/native/DSP/LinkedIn B2B platforms are a big advantage.
- Proven success managing LATAM campaigns in Spanish-speaking markets.
- Knowledge of LATAM advertising regulations, especially within the finance/forex space.
- Excellent communication skills in English, knowledge of Spanish is an advantage.
- Experience with lead generation funnels and multi-channel attribution models.
Preferred Qualifications:
The following qualifications would be advantageous:
- Experience working for a forex, crypto, or fintech company.
- Familiarity with affiliate traffic and media buying via DSPs.
- Google Ads and Meta Blueprint certifications.
- Knowledge of CRM and automation tools (e.g., HubSpot, Salesforce, or similar).
What We Offer:
In return for your expertise, we offer:
- A competitive salary based on background and experience.
- Career development opportunities in a fast-growing industry.
- The opportunity to influence the company's growth in one of our most strategic markets.
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