PPC Specialist iGaming US Canadian markets

1 week ago

Limassol, Cyprus Triskel Consulting Full time

Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a PPC Specialist to join their work force in Cyprus.

Overview

Were looking for a courageous, humble, and motivated person to be part of their growing PPC team. If you're passionate about Google Ads, always chasing the latest paid search trends, and have the data-driven skills to help them dominate the 1st page of search engines in highly competitive US and Canadian markets we want to hear from you.

Responsibilities:

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms for both desktop and mobile apps (e.g. Google Ads, Bing, ASA, UAC, YouTube)
  • Conduct keyword selection and audience targeting
  • Collaborate with other departments (CRM, Developers, BI, etc.)
  • Monitor budgets and adjust bids to improve ROI
  • Track KPIs to assess performance and identify issues
  • Produce reports and dashboards for management
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple markets
  • Identify and mitigate click fraud risks
  • Stay up to date with SEM trends

Requirements:

  • Minimum 2 years of paid search experience in the iGaming industry
  • Proven experience managing PPC campaigns targeting the US and/or Canadian markets
  • Experience in data analysis and reporting
  • Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA) preferred
  • Proficiency with analytics tools (Google Analytics, Tableau, Power BI, etc.)
  • Strong Excel skills (pivot tables, formulas, data analysis)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • Google Ads certification preferred
  • Experience with keyword research, analysis, and optimization tools
  • Fluent in English + another language
  • Proactive and self-motivated

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