Head of CRM

1 day ago

Limassol, Limassol, Cyprus Medier Full time €90,000 - €120,000 per year

Medier isn't just a marketing agency—we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in.


As our Head of CRM, you'll lead the global CRM strategy across multiple regulated and emerging markets, shaping how we communicate with players and drive engagement throughout their lifecycle. This is a senior leadership role for someone who understands both the commercial and regulatory sides of iGaming - combining creativity with compliance. You'll be responsible for setting vision, building scalable processes, managing teams across regions, and ensuring CRM remains a strong growth engine for both retention and player value.

Location: Limassol 

Key Responsibilities:

  • Own and evolve the regulated CRM strategy across key European and American markets, balancing compliance with commercial growth.
  • Drive lifecycle campaign performance across diverse jurisdictions, ensuring tailored player experiences that meet both local regulations and player expectations.
  • Ensure 100% alignment with national regulations and licensing conditions, including communication limitations, promotional rules, and responsible gaming.
  • Be a key stakeholder in lifecycle planning across acquisition, onboarding, engagement, churn prevention, and reactivation with a focus on increasing LTV and retention.
  • Establish and contribute to scalable CRM workflows, automation practices, and audit-proof documentation to ensure precision, efficiency, and clarity across teams.
  • Partner with Legal, Compliance, Product, Data, and Brand teams to create CRM initiatives that are not just compliant but market-leading.
  • Shape the direction and growth of regional CRM teams, ensuring high standards, strong ownership, and a performance-oriented culture.

What We're Looking For

  • 5+ years in CRM with proven leadership experience in iGaming, Betting, or Entertainment industries, managing multiple international markets.
  • Strong understanding of regulated environments and the ability to adapt CRM strategies to diverse legal frameworks without losing commercial focus.
  • Hands-on experience with CRM platforms, automation tools, and customer journey design across multiple channels (email, SMS, push, in-app).
  • Analytical mindset with the ability to translate data into actionable strategies that drive LTV, retention, and engagement.
  • Excellent collaboration skills, comfortable working cross-functionally with Legal, Product, Data, and Brand teams to ensure both compliance and performance.
  • Natural leader who builds high-performing teams, promotes accountability, and inspires growth.
  • Fluent English (Upper-Intermediate or higher); additional languages are an advantage.

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