Head of CRM Sportsbook

5 days ago

Limassol Municipality, Limassol, Cyprus MVProtalent Full time €35,000 - €60,000 per year

Our client is a high-growth, multi-brand organization operating across multiple markets in the world. To take their engagement and retention to the next level, they are looking for a Head of CRM - Sportsbook who will be based in Limassol (Cyprus).

Responsibilities:

  • Use data as your north star, ensuring all decisions, promotions, and campaign structures are insight-driven and performance-validated.
  • Excel in alignment, planning and deployment of complex promotional calendars with hundreds of events across multiple markets.
  • Build frameworks and training to enable teams to self-serve, act on insights, and operate with confidence.
  • Manage and develop a high-performing CRM team, fostering a culture of ownership, collaboration, and continuous improvement.
  • Streamline CRM workflows, define best-in-class processes, and introduce scalable automation to reduce friction and increase output quality.
  • Align closely with BI and other CRM teams to ensure a synchronized approach to customer engagement.

Requirements:

  • 5-7+ years of CRM experience in iGaming sector, with a strong focus on sports betting and and high-volume player databases.
  • Advanced understanding of CRM metrics, segmentation, predictive modeling, A/B testing, and performance analytics.
  • Proven track record of building frameworks that help others act on data independently.
  • Demonstrated success in leading teams large geographically spread teams of 20+ people, developing talent, and setting a vision others want to follow.
  • Proactive, hands-on, and accountable, with a bias for action and a clear drive for continuous improvement.
  • Able to clearly articulate strategies, insights, and decisions to technical and non-technical audiences alike.
  • Experience in process design and scalable CRM operating models.

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