User Aquisition Manager

7 days ago

Vasa Kellakiou, Limassol, Cyprus EVADAV - Traffic Group Full time €13,200 - €60,000 per year

About Us
EVADAV GROUP is a full-service media buying and advertising company developing ad products. Our team spans globally, with talents from the Czech Republic, Ukraine, Israel, Poland, and beyond, broadcasting decades of proven records, and unparalleled expertise in the digital & advertising realms.
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Evadav Recruitment Bot
Daily challenges and tasks

Key knowledge and skills

  • Build and own the UA strategy for Meta (Facebook/Instagram) across multiple subscription apps (W2W + W2A).
  • Plan, launch and optimise campaigns: structure, bidding, audiences, placements, geos, budgets.

  • Set up and run high-velocity testing:

  • new angles, funnels, audiences, creatives;

  • clear hypotheses and success criteria for each test.

  • Work tightly with the Product Marketing, Creative Producer and Desginer to brief, test and scale high-performing video creatives.

  • Collaborate with Product and Analytics to align on targets (CAC, LTV, payback) and track performance by app / funnel / GEO.
  • Use attribution and analytics tools (MMP, AppHud / similar, BI dashboards) to understand user value and make decisions.
  • Implement automation ideas (rules, scripts, naming conventions, templates) to make UA workflow faster and more reliable.
  • Maintain basic documentation: campaign structures, playbooks, testing backlog, learnings.
  • Be an active partner in shaping the Apps Factory growth roadmap and priorities.
  • 3+ years of experience in user acquisition for Facebook / Meta Ads, ideally for subscription-based or other B2C digital products.
  • Proven track record of managing significant monthly budgets (e.g. 100k+ per month per app or 1M+ total) and hitting positive ROAS / payback goals.Experience specifically with W2W funnels (quizzes, landings, paywalls) and/or W2A for mobile apps.
  • Experience with US / Tier-1 markets and performance creatives for these audiences.
  • Background in working closely with Creative teams (producers, UGC, motion) and giving strong, data-backed feedback.
  • Strong analytical skills: comfortable working with CAC, LTV, cohorts, payback, contribution margin; able to turn data into clear decisions.
  • Hands-on experience with attribution / analytics / engagement tools (e.g. AppsFlyer/Adjust/Branch, AppHud / similar, in-house dashboards).
  • Confident user of Excel / Google Sheets (pivots, basic formulas, data cleaning).
  • Experience using or setting up automation for UA (rules in Ads Manager, scripts, bulk workflows, templates, etc.).
  • Ability to keep and update internal documentation: processes, testing plans, briefs for creatives and tech.
  • Comfortable working in a fast, experiment-driven environment with small cross-functional teams (UA, Product, Creative, Data).
  • B2+ English (you can read docs, discuss tests and market insights).

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Evadav philosophy

Basic offer

  • You get the experience that correlates with your interests and, at the same time, promotes business.
  • Our company is developed and ready for external crises.
  • With us, you realize your career ambitions and ideas.
  • You can count on us for work and life challenges.
  • Together we succeed thanks to the strong feedback culture.
  • We stick to a transparent system of financial motivation.
  • Stable payments
  • Clear workflow to prevent overtime
  • Courses and training for professional development

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