Media Buyer
17 hours ago
Media Buyer
Position Title: Media Buyer
Reports To: Marketing Director
Location: Limassol, Cyprus
Job Type: Full-Time (on-site)
About Us:
EC Markets is a multi-regulated global CFD company with over 12 years of experience in the trading industry. As we continue to expand globally, we are looking for a skilled Media Buyer to manage and optimize our media investments. This role is crucial in driving brand awareness, lead generation, and customer acquisition in a competitive Forex/CFD market.
Job Description:
As a Media Buyer at EC Markets, you will be responsible for planning, negotiating, and purchasing advertising space across various digital and traditional platforms. The ideal candidate has a deep understanding of the Forex/CFD industry, excels in data-driven decision-making, and thrives in a fast-paced environment.
Duties and Responsibilities:
- Research and identify the most effective media channels for Forex/CFD audiences, including programmatic, social media, display, and performance marketing platforms.
- Develop and execute media buying strategies aligned with EC Markets' marketing goals and budget.
- Negotiate competitive rates with media vendors to maximize ROI.
- Collaborate with the creative team to ensure ad assets align with campaign objectives and comply with industry regulations.
- Implement and manage retargeting and lookalike audience strategies to improve customer acquisition.
- Continuously optimize media placements and bids to ensure campaign efficiency and effectiveness.
- Provide regular reports on campaign performance with actionable insights for improvement.
- Stay updated on media trends, competitor activities, and the latest advertising technologies to maintain a competitive edge.
- Research Forex/CFD audience behaviors to refine targeting and channel strategies.
Requirements:
- 3+ years of experience as a Media Buyer or in a similar role, preferably within the Forex or financial services industry.
- Proven track record in managing budgets and delivering high ROI media campaigns.
- Strong negotiation and communication skills.
- Advanced analytical skills with proficiency in performance tracking tools.
- Expertise in audience segmentation, retargeting, and programmatic advertising.
- Proficiency in Google Analytics, Excel, and campaign management tools.
- Familiarity with affiliate platforms and CRM systems is a plus.
- Detail-oriented, proactive, and results-driven.
- Ability to manage multiple campaigns and meet tight deadlines.
- Passion for staying ahead of industry trends and best practices.
What We Offer:
- Competitive salary and performance-based incentives.
- 13th salary.
- Professional development and training opportunities.
- Collaborative and innovative team environment
To Apply:
Candidates should submit their resume, highlighting their relevant experience and achievements.
Join EC Markets and be part of our journey
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