Web3 Content Marketing Lead

Hi We're Mercuryo, and we're on a mission to redefine finance by blending the best of traditional banking with the innovations of decentralized finance (DeFi). We believe that everyone should have easy access to Web3 and traditional financial services — and we're making that happen by building a robust platform that simplifies dealing with crypto and seamlessly integrates it into the broader financial ecosystem.

Since we launched in 2018, we've teamed up with Web3 top projects such as MetaMask, Trust Wallet, Ledger, Jupiter, 1inch, and PancakeSwap and 200+ others to power over 200 dynamic products. Our work also brings us into direct collaboration with major ecosystems such as Solana Labs, Consensys, and BNB Chain. We're just getting started, and we want you to help us shape the future of money

Why Mercuryo?

Industry Impact

Join us in helping world-class Web3 projects onboard millions of new users into the next generation of finance.

Innovative Environment

Collaborate with more than 300 talented professionals from diverse backgrounds — including banking, SaaS, and Web3 — all united in delivering outstanding user experiences.

Growth and Learning

Our expanding network of 200+ B2B partnerships and a user base of over 7 million means there's always room to grow your skills, tackle new challenges, and push boundaries.

Flexible Culture

We're remote-first, celebrating diversity across 30 countries. At Mercuryo, you'll be empowered to take ownership of your work, spark creativity, and shape how we move forward together.

About the Role:

We're looking for a Content Marketing Lead (Web3) to own and scale our content strategy across channels, ensuring Mercuryo is seen as a leading voice in crypto payments, wallets, and Web3 infrastructure. This role combines storytelling, thought leadership, and data-driven distribution to engage partners, ecosystems, and the broader Web3 community.

You'll lead the creation and execution of our content roadmap—spanning blogs, newsletters, social media, events, and partner co-marketing—while collaborating closely with product, sales, and design teams.

Your Role:

• Content Strategy & Execution
  • Define and drive Mercuryo's B2B content strategy, with a focus on Web3 infrastructure, payments, and ecosystem thought leadership.
  • Own and manage editorial calendar across blog, social media, newsletter and email.
  • Implement SEO tactics to ensure Mercuryo content ranks in traditional SEO as well as AI search (ChatGPT, Perplexity).
• Content Creation & Distribution
  • Write article outlines and edit long-form blog articles, newsletters, and explainers.
  • Lead development of short-form content (social posts, recaps, market insights).
  • Repurpose event coverage, research findings, and product updates into engaging multi-channel stories.
  • Produce and edit long-form blog articles, newsletters, and explainers.
  • Create a specific calendar for event coverage, including live social updates on attendee presence, speaking slots, and key highlights.
  • Collaborate with design team to provide copy for offline and online materials (brochures, event stands, landing pages, ads).
  • Manage Mercuryo's social media channels and SMM strategy — ensuring consistent messaging, timely posting, and community engagement.
  • Edit marketing materials to ensure consistency with Mercuryo's tone of voice (TOV) and business goals.
• Performance & Optimization
  • Track performance of content campaigns (traffic, engagement, conversions, and qualitative signals).
  • Experiment with new formats (podcasts, video shorts, explainers) to extend reach, when applicable.
  • Continuously refine tone of voice and content frameworks to match Web3 audiences.
• Collaboration
  • Work with design team to bring content to life visually.
  • Support executives with ghostwritten LinkedIn posts, and event presence.

What We're Looking For:

• 4–6 years of experience in content marketing or editorial, ideally in fintech, Web3, or SaaS.
• Strong track record of creating content that resonates with B2B and Web3-native audiences.
• Excellent writing and editing skills; ability to adapt tone across blog, newsletter, PR, and social.
• Experience with SEO, AEO (AI Engine Optimization), and content analytics.
• Familiarity with crypto/Web3 ecosystems (wallets, stablecoins, DeFi, exchanges).
• Ability to manage projects independently and work across multiple stakeholders.
• Bonus: experience in event coverage, thought leadership reports, or co-marketing campaigns.

What We Offer:

• Competitive market rate salary and performance-based incentives.
• 22 days annual leave with an additional 6 company days, plus bank holidays.
• Comprehensive health insurance plans.
• Extensive benefits program.
• Flexible work schedule and remote work options.
• Modern offices and co-working spaces across 6 countries.
• Working equipment.
• Professional development and training opportunities.
• Opportunity to shape the initiatives you're working on.
• Diverse and friendly team.
• We are open-minded to new ideas.

Join Us

If you're driven to be a part of the Web3 forefront and are keen to leave your mark on this rapidly evolving field, Mercuryo is an excellent choice. Discover our open positions and see how you can contribute to shaping the future

Mercuryo is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to providing employees with a work environment that is progressive and open-minded. Our employment philosophy is to hire the best people and empower them to do the best work of their lives. Employment decisions are based on business needs and individual merit, without regard to race, colour, religion, ethnicity, sexual orientation, nationality, marital status, gender, age, disability, veteran status, or any other characteristic protected by law. Mercuryo is also committed to providing reasonable accommodation during the application process for qualified individuals with disabilities. If you require assistance to complete your application, please contact our Talent Team.