CRM Manager for Romanian market

1 day ago

Limassol, Limassol, Cyprus Medier Full time €40,000 - €80,000 per year

Medier isn't just a marketing agency—we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in.


Job Title: Regional CRM Manager – Romanian Market

About Medier

Medier is a fast-growing digital marketing company focused on performance-driven solutions for the iGaming, fintech, and entertainment industries. We believe in smart growth, creativity, and building long-lasting relationships with our clients and players.

Job Summary

We are looking for a Regional CRM Manager to lead our CRM efforts for the Romanian market. You'll be responsible for designing and executing customer lifecycle strategies to drive engagement, retention, and customer lifetime value. You should have a deep understanding of Romanian customer behavior, iGaming/online entertainment experience, and CRM best practices.

Key Responsibilities:

  • Develop and manage localized CRM strategies for the Romanian market (Email, SMS, push notifications, onsite messaging, etc.)

  • Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation

  • Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI

  • Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns

  • Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights

  • Ensure all campaigns are compliant with local regulations and responsible gaming practices

  • Act as the main point of contact for all CRM-related initiatives in Romania

Requirements:

  • 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment

  • Fluent English (written and spoken)

  • Strong understanding of the Romanian market and user behavior

  • Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)

  • Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis

  • Excellent communication, planning, and organizational skills

  • Self-starter with the ability to work independently in a fast-paced environment

What We Offer:

  • Competitive salary package

  • Opportunity to join a fast-growing, international company

  • Creative freedom and ownership of your market

  • Dynamic and collaborative work environment

  • Full relocation package to Cyprus

Ready to make an impact in one of the most exciting digital spaces? Join Medier and take our Romanian market to the next level.

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