CRM Marketing Manager

We are looking for an ambitious CRM Marketing Manager for full-time employment for our client, a growing and high-impact company based in Cyprus. This is a great opportunity to join a brand that is making a strong mark in its industry and is entering an exciting new phase of development.

We're looking for a data-savvy CRM Marketing Manager to own our player lifecycle and communications. You'll design bonus mechanics, orchestrate multi-channel CRM campaigns (Email, WhatsApp, SMS etc.), and partner with Product to deepen our integration with (our CDP/marketing automation platform). Your work will drive activation, retention, reactivation, and player LTV while meeting regulatory and responsible-gaming standards.

Here are a few reasons to join them:

• competitive salary and constant encouragement for your efforts and contribution (annual salary review);
• rapid growth (junior to CEO is a familiar journey for our company. We value business results and individuals eager to raise the bar. As an employer we provide supportive space to pursue your ideas);
• modern and comfy office (easy-to-get office, free fruits, and snacks in the office);
• we like to celebrate special days and have fun at our corporate events, and team-building activities, and we have special vouchers for our people's birthdays so you can enjoy your special day.

As a CRM Marketing Manager at their company, your responsibilities will be:

• Bonus & promotion mechanics
• Design, configure, and QA bonus campaigns (e.g., welcome offers, reloads, free spins/bets, cashback, missions, tournaments, battle passes).
• Define targeting, eligibility, reward logic, cooldowns, and abuse prevention; run holdout tests to measure true lift.
• Partner with Product to automate awarding, redemption, and fraud checks.
• Lifecycle & campaigns
• Build segmented journeys for acquisition, onboarding, activation, cross-sell, VIP, churn-prevention, and winback.
• Plan and launch multi-channel CRM programs in Email, WhatsApp, SMS etc. via
• Run A/B and multivariate tests (subject lines, content, incentive levels, send time, channel mix); iterate based on results.
• Content production leadership
• Create briefs and task tickets for copywriters, designers, and translators; manage timelines and approvals.
• Ensure messaging consistency, localization quality, and accessibility; maintain a living content & offer calendar.
• Data, analytics & reporting
• Define campaign goals and KPIs; implement event/attribute tracking with Product/Analytics.
• Build dashboards and weekly/monthly readouts: delivery, open/click, conversion to deposit/wager, ARPPU, LTV, churn, incremental lift, and ROI.
• Monitor deliverability and inbox placement; manage domain/IP reputation, list hygiene, and opt-in flows.
• & CDP
• Configure data schemas, audiences, event triggers, and liquid logic; maintain naming/versioning standards.
• Partner with engineering to expand real-time events and integrations (payment status, bonus wallet, risk signals, game preferences).
• Establish QA and release processes for journeys, templates, and experiments.
• Cross-functional collaboration
• Work closely with Product, BI/Analytics, Design, Copy, Localization, VIP/CS, Payments, and Risk.
• Provide feedback to the game/content roadmap from CRM insights (genre affinity, RTP sensitivity, session patterns).

Qualifications:

• 3-5+ years in CRM/Lifecycle marketing for iGaming, fintech, e-commerce, or subscription apps; strong preference for real-money gaming or sportsbooks.
• Hands-on with a marketing automation platform/CDP (ideally ): journeys, events, dynamic content, and testing.
• Proven track record launching bonus/promo mechanics and measuring incremental lift.
• Strong analytical skills; comfortable with funnel/retention cohorts and LTV modeling.
• Solid understanding of email and SMS deliverability best practices, sender reputation, and list hygiene.
• Excellent project management: scoping, briefs, timelines, and cross-team coordination.
• Fluent English copy briefing/editing; experience managing localization to multiple markets.

Our client is ready to provide you with full and comprehensive support to cope with this list of tasks successfully. They are waiting for you to become an indispensable part of it and to strengthen them with your personality