CRM Specialist

3 days ago

Limassol, Limassol, Cyprus Pentasia Full time €30,000 - €60,000 per year

Overview

Pentasia are supporting an Operator in their search for a
CRM Specialist
to support their CRM & Retention operations. This is a fully remote role, where you will help build, execute, and optimize CRM campaigns across email, push, pop-ups, and inbox messaging. The ideal candidate will be organized, tech-savvy, and motivated to grow in an iGaming / Sweepstakes environment.

Responsibilities

  • Set up and schedule CRM campaigns across email, push, and on-site channels.
  • Assist with ongoing promotional setups and execution.
  • Help design and optimize automated lifecycle journeys.
  • Build, maintain and QA audience segments based on user behaviour.
  • Upload CRM content and ensure accuracy of links, CTAs, and dynamic fields.
  • Run A/B tests to improve messaging, segmentation, and conversion performance.
  • Track key CRM metrics and provide regular performance insights.

Requirements / Qualifications

  • 1-2 years of CRM experience (iGaming/sweepstakes/gaming preferred).
  • Experience working with CRM platforms (Smartico, FastTrack, ).
  • Basic understanding of dynamic personalization fields, events/triggers, player segmentation logic.
  • Strong English writing and communication skills.
  • High attention to detail, structured workflow, and strong time management.
  • Ability to manage multiple campaigns at once.
  • Eagerness to learn advanced CRM concepts and grow quickly.

Nice-to-Have:

  • Experience with sweepstakes mechanics.
  • Understanding of bonus systems, loyalty program structures, and gamification.
  • Familiarity with deliverability, inbox placement, or HTML email best practices.
  • Comfortable editing HTML email templates (fixing spacing, links, images).

What We're Looking For:

  • Proactive, reliable, and organized team player.
  • Detail-oriented, especially with QA, links, segmentation, and dynamic fields.
  • Creative thinker with a data-driven mindset.

What We Offer:

  • Fast growth path toward mid/senior CRM roles.
  • Exposure to advanced CRM tools, segmentation, and loyalty systems.
  • A creative, friendly, fast-paced environment.

If you or someone in your network would be interested in the opportunity, please reach out to me for more information

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