SEO & AI Search Specialist
10 hours ago
We're seeking a results-driven freelance SEO & AI Search Specialist to accelerate our search optimization strategy across traditional search engines and emerging AI platforms. This is a performance-based engagement focused on measurable business growth.
Core Responsibilities
Traditional SEO Performance
- Drive significant organic traffic growth and qualified lead generation
- Achieve top rankings for target keywords in primary market segments
- Implement technical SEO improvements
- Develop data-driven content strategies that improve CTR and reduce bounce rates
AI Search Optimization (Generative Engine Optimization - GEO)
- Optimize content for visibility in ChatGPT, Claude, Bard, and other AI-powered platforms
- Structure content to become preferred source for AI-generated responses
- Develop strategies to increase brand mentions in AI-generated content
- Create content frameworks aligned with generative AI query patterns
Advanced AI Search Features (Generative Search Optimization - GSO)
- Optimize for featured snippets and AI-powered search summaries
- Adapt content strategy for voice search and conversational AI queries
- Establish KPIs and measurement frameworks for AI search performance
- Map user intent across traditional and AI-assisted search behaviors
Required Skills
- SEO Expertise: Extensive experience with enterprise-level organic growth
- Analytics Mastery: Advanced skills in Google Analytics, Search Console, Ahrefs/SEMrush
- AI Platform Knowledge: Understanding of how major AI platforms source and present information
- Technical Skills: HTML, CSS, JavaScript basics for effective dev collaboration
- Performance Focus: Track record of optimizing for business outcomes and revenue impact
Optional Specialized Skills
- Website Acquisition: Experience in identifying, evaluating, and acquiring websites for SEO purposes
- Blackhat SEO: Knowledge of aggressive SEO tactics (for competitive analysis and risk assessment)
- Google Knowledge Panel: Expertise in optimizing and managing Google Knowledge Panel presence
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