Digital Marketing Specialist

1 month ago


Limassol, Limassol, Cyprus Emerald Zebra Full time
Job Title: PPC Marketing Specialist

We are seeking a highly skilled PPC Marketing Specialist to join our team at Emerald Zebra. As a key member of our marketing team, you will be responsible for developing and executing effective paid media campaigns to drive business growth and exceed performance goals.

Key Responsibilities:
  • Develop and implement high-performing PPC campaigns across search, display, and video ads.
  • Conduct thorough keyword research, bid management, and audience targeting to maximize ROI.
  • Collaborate closely with marketing and sales teams to ensure PPC efforts support overall company objectives.
  • Regularly analyze campaign performance using analytics tools to identify and act on improvement opportunities.
  • Implement A/B testing and other techniques to enhance click-through rates, conversions, and key metrics.
Requirements:
  • Minimum 2 years of hands-on PPC campaign management experience, specifically within the iGaming sector.
  • Proficiency in Google Ads, with expertise in keyword research, bid management, and audience segmentation.
  • Advanced knowledge of Octopus Browser and related tools for market analysis and campaign management.
What We Offer:
  • A collaborative, innovative, and forward-thinking team committed to building a leading marketing agency.
  • Opportunities for personal and professional growth as the company expands.
  • Flexible working hours/hybrid if required.


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